social business nxlevel
Post on 19-Oct-2014
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Presentation for NxLevel 12/04/12TRANSCRIPT
Bret L. Simmons, Ph.D.NxLevel
December 4, 2012
Social BusinessSocial Business
Today’s Presentation
www.slideshare.net/BretLSimmons
Main Points Today
1. Social business is a huge opportunity
2. This is much bigger than marketing
3. Being searchable, shareable, and relational is good for your business
4. Proper operating principles are the key to success
DisclaimersMy background
What is the most effective form of
marketing?
Brand ValueIf people don’t select you,
spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Brand Value
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
Why You?Why Now?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
HUB
Inbound Marketing Examples
Tahoe Mountain SportsA Plus Animal HospitalGuy Johnson Jessica Torres Tiffany BrownCorey’s Lawn ServiceThe Abbi Agency
Questions?
