NETWORK MEDIA

AND SOCIAL CAPITAL

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What is social capital?

Relationships between individuals

Resources from the network

network • emotions • information • money • popularity • love • sex • success

Offline connections

Social Network

Online connectionsBoth

Strategy of online communication

Development of social network

Maintenance of social network

Number of friends

Weak ties

Latent ties

Strong ties < 5-10

< 20-30

< 300

Rules of friendingSocial network sites

FacebookVK.com

have different ways of friending

•Rules of interactions

•Number of friends

•Strategy of using network sites

•Different ways of friending

provide social capital development

So...

Convert your ties!

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