social casino and apac - present & future
TRANSCRIPT
SOCIAL CASINO AND APAC: SOCIAL CASINO AND APAC: OPPORTUNITIES & OPPORTUNITIES &
CHALLENGESCHALLENGESAdi Hanin
Business Development ManagerPlaytika
PLAYTIKA OVERVIEWPLAYTIKA OVERVIEW
2010Founded in 13
Platforms5
Games
Social Casino global market leader
1000+Employees
PLAYTIKA OVERVIEWPLAYTIKA OVERVIEW12 Global offices; Head Quarters in Tel Aviv, Israel
PLAYTIKA IN NUMBERSPLAYTIKA IN NUMBERS
$549.1Revenuesin 2014
millions5.7DAU
millions18.5
MAUmillions
$0.27DARPU
53%of revenuesfrom mobile
GAMING MARKETGAMING MARKETOVERVIEWOVERVIEW
GAMING MARKET OVERVIEWGAMING MARKET OVERVIEWBy 2017 the gaming market will generate ~106BN$, most of the growth from mobile
Global Game Revenues By Region - 2014
NAM $23 BN
E-EU$2.4 BN
W-EU$15.5 BN
MEA$1.6 BN
LATAM$3.4 BN
APAC$37.5 BN
Total$83.4 BN
Population7.2 BN
Online population2.9 BN
Gamers1.7 BN
Source: Newzoo
APAC GAMING MARKET APAC GAMING MARKET OVERVIEWOVERVIEWChina, Japan and Korea generates ~ 90% of the games revenues in the region
India: $58 M
China: $17.7 BN
Japan: $12.5 BN
Korea: $3.6 BN
Taiwan: $64 M
Indonesia: $150 M
Australia: $1.14 BNTotal$37.5 BN
Population3.9 BN
Online population1.3 BN
Gamers815 M
Source: Newzoo
SOCIAL CASINO SOCIAL CASINO MARKETMARKETREVIEWREVIEW
SOCIAL CASINO IN CONTEXTSOCIAL CASINO IN CONTEXT
- +
SOCIAL CASINO
SOCIAL CASINO: MARKET SIZE SOCIAL CASINO: MARKET SIZE 2012-2017E2012-2017EBetween 2012-2017 social casino revenues from mobile would increase by ~930%
Source: Eilers Research
MOBILE REVENUES REGIONAL MOBILE REVENUES REGIONAL SNAPSHOTSNAPSHOT
Global Social Casino Revenues By Region - 2014
NAM $1.02 BN
EU$158 M
MEA$8 M
LATAM$32 M
APAC$363 M
Source: Eilers Research
LOCAL GAMES FOR “GLOCAL” LOCAL GAMES FOR “GLOCAL” MARKETMARKET
LATAM
China & South East Asia
MEA
India
Japan
LOCAL GAMES FOR “GLOCAL” MARKET
LATAM
China & South East Asia
MEA
India
Japan
SOCIAL CASINOSOCIAL CASINOIN APACIN APAC
CHALLENGES IN APAC FOR WESTERN CHALLENGES IN APAC FOR WESTERN GAME DEVELOPERSGAME DEVELOPERS
Local Pricing
Local Games & Art
Local Support
Local CRM
WEST TARGETING EAST AND WEST TARGETING EAST AND VICE VERSAVICE VERSA
EAST TO WEST WEST TO EAST
SINGAPORE SNAPSHOT SINGAPORE SNAPSHOT
Social casino revenues~$12 M
Population5.5 M
Online population~4 M
Mobile social casino players~181 K
Slots games constitute ~48% of the top grossing social casino revenues in Singapore
Social Casino Genres
QUICK RECAPQUICK RECAP• By 2017 the gaming market will generate ~106BN$, most of the growth from mobile.
• China, Japan and Korea generate ~ 90% of the $37.5 BN gaming revenues in the
region.
• By 2017, the Social casino market will generate $4.44 BN, globally.
• In 2014, APAC was the second largest social casino market after N. America, with revenues of $363M.
• Some of the challenges that western game developers face in APAC include: local
support and CRM, local games and Art and local pricing.
• Investments and acquisitions are being made from the west to the east and vice
versa.
• There is no such a thing as an Asian market!
THANK YOU!
Playtika is constantly looking for new opportunities!
Feel free to contact me [email protected]
if you have any ideas for us
Adi Hanin, Business Development ManagerM: +972.54.5294499