Social changes everything

I don’t know better– but I might know different...

Chapter [n]change

Iris11 months old

4 years old50% of the swe population is internet users @ age 4

We wake up to a new world... everyday

The early bird gets the wormBut the second mouse gets the cheese

Get Darwin

It is not the strongest of thespecies that survivenor the most intelligentbut the one most responsive tochange

300 services / day

Biggest trend ever?– change

I N T RO

.me

M Y M I SSIO N

Help businesses make money tomorrow

M Y OT H E R M I SSIO N

M Y W O R L D

M Y R E A L T A G L I N E

Those who say that it cannot be doneshould get out of the way of those who are doing it!

M Y A T T I TU D E

When I get sadI stop being sad and be

AWESOME instead

M Y F A M I L Y

I N T RO

Chapter [n]one machine

O N E M A C H I N E

”Predicting the next 5,000 days of the web”

T H E V I SIO N

”One machine”

T H E V I SIO N

1 HB (Human brain)• 1.2 billion PC / 2.7 billion cellphones• 60 trillion links• 246 exabytes data

T H E V I SIO N

6 billion ”HB”

T H E P RO B L E M

The only thing we know for sure about the

future is that we will be

wrong!

H I STO R Y

” I’m old enough to know a lot of things from life experience.

I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals.

And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”

R E A LT I D S W E B B E N

R E A LT I D S W E B B E N

S U P E R H E R O

E V E R Y W H E R E . . .

T H E W I N D O W S

Biggest trend ever?– one machine

N O W Y O U !

Talk on...• Who’s in control - and how does it feel?• Biggest fear?• Favorite opportunity?• How do we adapt?

• 2 min personal reflection• 8 min in group (4ppl/group)• Share top-2 insights (unique)• Discussion

Chapter [n]the 100% human

FO U R ST E P S , FO R R E A L

Four steps towards 100%• You are your identity• You are your network• You are internet• You don't care. Kind of.

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

Bloggs, youtube, flickr, ”old sites” etc...

2 . N E T W O R K

the social graph...

2 . N E T W O R K

... it's people

2 . N E T W O R K

social knots

2 . N E T W O R K

and it always has been...

M A K E M E N T A L N OT E

content isn't king,conversation is

content is just the stuff we talk about

2 . N E T W O R K

2 . N E T W O R K

”We aren’t simply projecting identity, we’re creating it.”

Renny Gleeson @ TED

3 . Y O U A R E I N T E R N E T

Sharing is caring

3 . Y O U A R E I N T E R N E T

Creating identity...

3 . Y O U A R E I N T E R N E T

The volume...• 1 billion objects added every day (facebook)

• 2 billion ”likes”• 50% by phone• 32 hrs video / every minute (Youtube)

• and so on...

3 . Y O U A R E I N T E R N E T

01:44 am

3 . Y O U A R E I N T E R N E T

Transparency

3 . Y O U A R E I N T E R N E T

http://jardenberg.se/live

3 . Y O U A R E I N T E R N E T

Transparency vs. integrity

3 . Y O U A R E I N T E R N E T

Transparency vs. integrity

3 . Y O U A R E I N T E R N E T

”It's not information overloadit's filter failure”

Clay Shirky @ Here comes everybody

3 . Y O U A R E I N T E R N E T

3 . Y O U A R E I N T E R N E T

4 . Y O U D O N ' T C A R E

The geeks don't rule

4 . Y O U D O N ' T C A R E

Ubiqutuous

4 . Y O U D O N ' T C A R E

”One machine”

4 . Y O U D O N ' T C A R E

A new look at knowledge

4 . Y O U D O N ' T C A R E

It all comes together

4 . Y O U D O N ' T C A R E

It's a new way

4 . Y O U D O N ' T C A R E

and we really don't care

4 . Y O U D O N ' T C A R E

4 . Y O U D O N ' T C A R E

like electricity in the wall or water in the tap

FO U R ST E P S , FO R R E A L

Four steps towards 100%• You are your identity• You are your network• You are internet• You don't care. Kind of.

Biggest trend ever?– 100%

N O W Y O U !

Talk on...• Shared vision?• Fun or fear / friend or foe• Transparency vs Integrity• The new persona?

• 2 min personal reflection• 8 min in group (4ppl/group)• Share top-2 insights (unique)• Discussion

Chapter [n]and now what?

O K , T H E F UTU R E

It's not a lesson to be learned– it's a life to live

”What we have to learn to do, we learn by doing.”

T H E F UTU R E I S N O W

T H E F UTU R E I S Y O U M O M

T H E F UTU R E I S T H E BIG FO U R

Google: ”relevance”Facebook: ”relations”

Twitter: ”realtime”Apple: ”stuff;)”

http://jardenberg.se

N O E XC U S E . . .

O H H , T H E LO N D O N E XC U S E

Avoid the big #FAILGo for the ”easy” #WIN

Strive to incorporate online and social media channels

into all everyday operations

When I get sadI stop being sad

and beAWESOME instead

L E T ’ S CO N N EC T

http://jardenberg.se http://mindpark.se

@jockejoakim@jardenberg.com

+46 735 187700

THE END

Chapter [n]six one-liners

1. It's not a lesson to be learned– it's a life to live

If you don’t enjoy it– don’t even try

Life is your classroom– have fun in it

2. Use technology– even for its own sake

It used to be”don’t”

Be curious – get inspired!

3. An industry too big to bend is bound to break

Big business don’t get Darwin

N OT E S TO M E DI A

Embrace change. It’s full of opportunities.

Strive to incorporate online and social media channels into all

everyday operations

4. Keep it simple. No, listen!I mean it

Keep it really simple

Strive to incorporate online and social media channels

into all everyday operations

KISSIt’s still true...

... and hard workIt’s often easier to complicate things ;)

5. Babysteps

Remember Iris

Avoid the big #FAILGo for the easy #WIN

The three chunks...• The web of relevance (google) (knowledge)• The web of relations (facebook) (conscience)• The web of realtime (twitter) (consciousness)

6. Mobile first

6 miljarder ”HB”

Where there is joy, curiosity, a sense of opportunity,

determination and smart people taking collaborative babysteps

– things will be good! #lifeisgood