social circles 011809
DESCRIPTION
TRANSCRIPT
The Rule of Social Circles
Who is This Guy?
Adam BroitmanDirector Of Strategy and Ringleader @crayon
[email protected]: @adambroitmanBlog: http://amediacirc.us
crayon is a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation
InfinitySimplicity
Equality
Unity
Connection Balance
Fundamental Perfection
Determine Your Path, Then Start Walking
Prepare Yourself For Combat
Start With The Fundamentals
Who Is Driving?
A serious case of tactical confusion
Does Not Follow The Rule of Social Circles
Finite
Unbalanced/ Unequal
Disconnected
If You Are Not Going To
Connect, What is the Point?
Does Not Follow The Rule of Social Circles
Motrin Did Not Feel “Our” Pain
Disconnected No Unified
Dear Loyal Customers,
It is with much regret that we have done something that we are ashamed of; we did not listen to you, our most valuable asset.
Please accept our apology…(continued)
Marketers Claim To Know This Already
Connection
How On Earth Does This Happen?
Fundamental Change Is a Process
Easiest
Most Difficult
Aligning your team with your goals is vital
If you are employing Twitter in your
communications strategy…
…your entire team, including all agency
staff; should be required to use Twitter
There Are No Stupid Questions
Don’t Be Afraid Of Commitment
Why Social Circles Are Important
Social Circles Create Value
Create Your Own Social Circles
Social Circles Generate Conversation
Conversations Create Demand
Demand Generation Through Conversation
Social Circles Inspire
Social Circles Create Loyalty
You Are Planning To Spend In 2009; You Better Practice Social
Circleso
InfinitySimplicity
Equality
Unity
Connection Balance
