social commerce 101 - from conversations to sales
DESCRIPTION
An overview of social commerce How the traditional purchase funnel has changed The basic elements of your social commerce toolkit How to use social commerce to generate prospects, convert buyers and harness brand advocates Five things you can do today to kick start your social commerce effortsTRANSCRIPT
#soco101
Social Commerce 101: From Conversations to Sales
#soco101
What We’ll Cover
• Social commerce: what is it?
• The purchase funnel: then and now
• Your social commerce toolkit
• How to use social commerce to drive business and buzz
• Five things you can do today
#soco101
Digital Strategists by Day, Masked Avengers by Night
Diane Walter
@walterama John Cilli
@cilli
#soco101
#soco101
What is Social Commerce?
#soco101
New truths for brands:
• Talking at consumers is no longer an option
• Must provide a forum for conversation
• Authentic participation drives advocacy
#soco101
#soco101
Mobile is Key:
#soco101
#soco101
Mobile Aids Shopping:
#soco101
People Trust People… Not Brands
#soco101
Zero Moment of Truth:
#soco101
#soco101
Earned
Owned
Paid
Earned
Owned
Paid
2009 2012
Media Ain’t What it Used to Be:
#soco101
Old-School Purchase Funnel
#soco101
You’ve Got to Earn it, Baby
#soco101
Content and Social Marketing’s Impact
#soco101
The Social Commerce Funnel
PEER REVIEWS/RATINGS FRIEND RECOMMENDATIONS /
ADVOCACY
SOCIAL SHARING IN STORE TECHNOLOGY
#soco101
Why Should You Care?
• Sharing and recommendations drive sales
• Socially engaged consumers spend more
#soco101
The Basic Social Commerce Toolkit:
• Product
• Platforms
• Participation
#soco101
Case Study: NoseFrida the Snotsucker
#soco101
Case Study: ModCloth
#soco101
#soco101
= EARNED MEDIA
Product Platforms
Participation
Case Study: Stitchagram
#soco101
ways to get started today
#soco101
Listen
#soco101
Strategize
#soco101
Mobilize
#soco101
Review-ize
#soco101
Socialize
#soco101
Questions?