social commerce. contents 1. understanding of social commerce -what is social commerce? -how it...
TRANSCRIPT
Contents
1. Understanding Of Social Commerce -What is social commerce? -How it works?
2. Social Commerce Analysis -Pros and cons -Case analysis -Limitation of social commerce
3. Social Commerce Application -Tips on using -Representative site
A subset of electronic commerce that involves
using social media, online media that supports social inter-
action and user contri-butions, to assist in
The Online buying and selling of Products
And services.
1. Social link type
2. Social web type
3. Joint purchasing type
4. Offline linkage type
1. Understanding Of Social Commerce
-What Is Social Commerce?
Type of social commerce
1. Social link type
2. Social web type
SocialCom-merce3. Joint purchasing
type
Coupang
Groupon
Levi’s
4. Offline linkage type
Foursquare
Social Commerce Introduction Video
• http://www.vimeo.com/moogaloop.swf?clip_id=2112924
1. Understanding Of Social Commerce
-How it works?
Serviceproviders
SocialCommerceproviders
Customers
④Using Service
①Attract business
deals
⑤Pay-ment
③Pay-ment
②WebsiteSales
2. Social Commerce Analysis
-Pros and consBasis for compar-
isonPros Cons
Management Aspects
Promotional marketing of prod-ucts
Weakness of cus-tomer service→It’s Hard to build long-term consumer’s confidence.
Revenue
Reduce advertising costs→Be thrifty
The position of Member Compa-nies→Shiny Revenue growth
Types of goods sold
Low cost, highly variable product categories→Performing arts, Restaurants
Always the same items→Limits
2. Social Commerce Analysis
-Limitation of social commerce
1. Locality limitations(Focusing on urban)2. Difficulties of realization of the market ex-pansion 3. Question that if achieved sustainable busi-ness model4. Service Provider’s monotonous promotional marketing system5. Excessive competition between companies→Can be ignored by customers and partners
3. Social Commerce Application
-Tips on using
Buy
Tell to your
friends
Coupons issuing
Cancel Payment
Choice
3. Social Commerce Application
-Representative site
Ticket Monster Sugar Deal(Co-President from Mckin-sey)
A Memory of a discount A Half Piece Of Ticket Coupang(Harvard alumni have established), Tweetpon, Ten o’clock, Smart moms, The ssan, Tipon, Coupon mania, The best place, P-cup, Beaupon, Moong ssa, Hello DC, Salenamu, T-ddang, Pop coupon