social commerce

• Social Commerce

https://store.theartofservice.com/the-social-commerce-toolkit.html

Shorty Awards - 2012 Winners By Category

1 Best Social Commerce: Viking Range

Corporation: Leanne Gault


Facebook Places - Deals

1 This new offering was a direct competitor to other social commerce

sites such as LivingSocial and Groupon for online coupons and one

deal a day|deals-of-the-day


LivingSocial - Acquisitions

1 * In June 2011, LivingSocial acquired DealKeren, which offers daily deals in

Indonesia, and its parent company Ensogo, which offer daily deals in Thailand and the

Philippines. Officially launched in June 2010, Ensogo currently has more than 800,000

members. Ensogo claims that its members have saved more than $25 million USD in 2010-2011. Ensogo is backed by Rebate

Networks, an international venture capital group specializing in social commerce.


Social graph - Issues

1 Both companies monetise collected data sets through direct marketing and social

commerce.


Social commerce

1 'Social commerce'[http://socialcommercetoday.com/

social-commerce-definition-word-cloud-definitive-definition-list/ Social Commerce

Defined]. Socialcommercetoday.com. Retrieved on 2013-01-10. is a subset of electronic commerce that involves using Social Media, online media that supports

social interaction, and user contributions to assist in the online buying and selling of

products and services.


Social commerce

1 More succinctly, social commerce is the use of social network(s) in the

context of e-commerce transactions.


Social commerce

1 The term social commerce was introduced by Yahoo! in November

2005[http://www.ysearchblog.com/2005/11/14/social-commerce-via-the-shoposphere-pick-lists/ Social Commerce via the Shoposphere Pick Lists]. Ysearchblog.com (2005-11-14).

Retrieved on 2013-01-10. to describe a set of online collaborative shopping tools such as

shared pick lists, user ratings and other user-generated content-sharing of online product

information and advice.


Social commerce

1 and by Steve Rubel[http://www.micropersuasion.co

m/2005/12/2006_trends_to_.html 2006 Trends to Watch Part II: Social

Commerce]


Social commerce

1 Technologies such as Augmented Reality have also been used with

social commerce, allowing shoppers to visualize apparel items on

themselves and solicit feedback through Social Media

tools.[http://fashionablymarketing.me/2012/08/zugara-launches-worlds-1st-augmented-reality-ecommerce-

platform-module FMM]https://store.theartofservice.com/the-social-commerce-toolkit.html

Social commerce

1 Some academics have sought to distinguish social commerce from social shopping, referring to social

commerce as collaborative networks of online vendors, and social

shopping as collaborative activity of online shoppers.


Social commerce - Onsite vs. Offsite Social Commerce

1 Social Commerce has become a really broad term encapsulating a lot of different technologies. One way to

categorize it is Offsite vs. Onsite social commerce.



1 Offsite social commerce includes activities that happen outside of the retailers' website



1 Onsite user reviews are also considered

a part of social commerce


Social commerce - 7 Species of Social Commerce

1 From the definition of Social Commerce, actually it is a

combination of Social Media and shopping. This category is based on

individuals' shopping, selling, recommending

behaviors.[http://mashable.com/2013/05/10/social-commerce-definition/

The 7 Species of Social Commerce].Mashable.com (2013-05-

10). Retrieved on 2013-12-01.https://store.theartofservice.com/the-social-commerce-toolkit.html

Social commerce - The 6 C's of Social Commerce

1 'Context' – The online world is able to track real-world events and this is primarily being

enabled by mobile devices. An online bill payment via Google Checkout or a checkin

at a physical location via Facebook or Foursquare links a real world event to an online data entity such as a business or a

place. This is a vital element to Social Commerce where the data is now available to organizations wishing to provide products

and services to consumers.



1 'Connection' – The new online networks are defining and documenting the relationships between people – these relationships may

originate in the physical world or online and may manifest in the other as a result of a

connection in the first. LinkedIn, Facebook, Twitter are prime examples of online networks

– Professional, Social and Casual. The relationships, the scope of those relationships and the interactions between individuals are a

basis for the actions of Social Commerce.



1 'Conversation' – The Cluetrain Manifesto noted that all markets are

conversations – this may now be reversed for Social Commerce to say

that all conversations are markets



1 Using this structure, organizations wishing to transcend the notions of

'Social Media' (defined as the interaction pathways) and move to true 'Social Commerce' must aim to leverage 'Context, Connection and

Conversation'


Social commerce - Elements of Social Commerce

1 There are a few elements to keep in mind while utilizing persuasive social

commerce effectively. These are:


Social commerce - Measuring Social Commerce Success

1 Social Commerce Success can be measured by any of the principle ways to measure

Social Media.


Lockerz

1 'Lockerz.com' is an international social commerce website based in

Seattle, Washington. The site claimed 19 million members as of July 2011 in

195 different countries.


Cumulus Media - SweetJack

1 SweetJack.com is a social commerce platform that targets the $2B US daily deals market


Fab.com - Social commerce

1 Fab promotes social commerce


Spredfast - Manish Mehta, Chief Product Officer

1 Manish originally joined Dell in 1995, and provided visionary leadership

across several roles including VP of Dell's global Social Media

Community group, VP of Dell Labs, VP of Social Commerce Incubation,

VP and Global GM of Dell.com, and a Partner at Dell Ventures


QOOP

1 'QOOP' was a web services company founded in Mill Valley, California in

2005. They ran the website 'QOOP.com', which was presented as

a 'social commerce network' for authors, artists, media archives and

publishers.


Doug McMillon - Memberships and associations

1 McMillon spoke at the Brookings Institute in November 2011 on the role of private companies

in developing market-based solutions for addressing global

challenges.http://www.brookings.edu/~/media/events/2011/11/01 private sector

development/20111101_private_sector_development McMillon also talked about the impact and

opportunities surrounding the global middle class in China, the importance of the changing role of

women around the world and the company’s new focus on ecommerce, mobile and social commerce


AddToAny - History

1 * July 2011, acquired by social

commerce site Lockerz.


Social login

1 Social login is often considered a gateway to many of the recent

trends in social software and social commerce because it can be used as a mechanism for both authentication

and authorization.


Delver (Social Search) - Delver.com

1 The Delver website re-launched as a social commerce website, empowering the user to find products online using an open platform,

with the help of the user’s own social network|network. The website provides the

user several abilities: Comment, post reviews and questions on products, create personal catalogs, follow other catalogs, post polls,

add purchasable products from other websites, buy products using a Shopping cart

software|shopping cart, and so on.


Gannett Digital

1 The company's latest addition has been a social commerce site called DealChicken.


User-generated - Types of user-generated content

1 Some bargain hunting sites feature user-generated content, such as

Dealsplus, Slickdeals, and FatWallet which allow users to post, discuss,

and control which bargains get promoted within the community.

Because of the dependency of social interaction, these sites fall into the

category of social commerce.


Kate Bosworth - 2010 to present

1 She has a jewelry line designed with friend and celebrity stylist, Cher Coulter, called

JewelMint, which launched in October 2010. JewelMint, the first vertical market|vertical of MySpace co-founder, Josh Berman, and

Diego Berdakin’s social commerce company, BeachMint, is a new jewelry site

with designs exclusively by Coulter and Bosworth. The two paired with the company to create a line of affordable fashion jewelry.


Fashion Star - Season 1

1 Fashion Star premiered its first season on March 13, 2012, and concluded on May 15,

2012. Fashion Star won Best Branded Format at the FRAPA Format Awards at MIPCOM. It was also nominated for a precedent-setting

three awards at the annual convention including Best Competition Reality Format, Best Brand-Driven Format and Best Multi-Platform Format. It also took home Best

Social Commerce or Marketing Program at the 2012 Social TV Awards.


Fancy (social network service) - Promotions

1 Founder Joseph Einhorn expressed in an interview with VentureBeat that the goal is to evolve the way social

commerce operates


Shorty Award - 2012 Winners By Category

1 'Best Social Commerce:' Viking Range

Corporation: Leanne Gault


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• https://store.theartofservice.com/the-social-commerce-toolkit.html

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social commerce

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