social crm - whats it about?
DESCRIPTION
Some key challenges to Businesses when embarking upon the Social CRM strategy.TRANSCRIPT
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Social CRMSocial CRM
Whats it about?
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Can you be like him if ...Can you be like him if ...
3Armstrong's 1993 World's-winning Team Motorola Caloi, made by Litespeed
I gave you his cycle?I gave you his cycle?
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CRM is not about tools alone ...CRM is not about tools alone ...
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... why should Social CRM be?... why should Social CRM be?
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Tools help, but work on the Tools help, but work on the swingswing
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Key challenges for businessesKey challenges for businesses
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Community: Who, Where, WhatCommunity: Who, Where, What
How to find more about the appropriate communities of customers?
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Integration: Participate or Integration: Participate or Leverage?Leverage?
Where will social media live within an organization?
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Governance: Advocate vs Governance: Advocate vs DetractorDetractor
What are the rules of engagement?
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Culture: Transparent, Opaque or Culture: Transparent, Opaque or Translucent?Translucent?
What's the right balance between transparency and hoarding knowledge?
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Human Resource: Blogs, Twitter, Human Resource: Blogs, Twitter, Facebook ... NEXT?Facebook ... NEXT?
How will social media affect HR and legal policies?
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Social CRM in PracticeSocial CRM in Practice
Think customer cocreation & ecosystem, pull not push medium for more business.
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What do we want to achieve?What do we want to achieve?
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Airstrip?Airstrip?
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Aerotropolis?Aerotropolis?
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Think aerotropolis & economy, not a port for bum handling businesses.
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Thank you!Thank you!
A, Prem (Cognizant)[email protected]://j.mp/prem_khttp://twitter.com/prem_k
Resources http://j.mp/scrmjumps