social data filters: how to find trustworthy people in social media

Social Data Filtering

Henk van Esschairman board council

VVOJ.NL NL/B

www.vvoj.nl

with crowdsourcing

Saturday, March 24, 12

http://www.vvoj.nl

http://www.vvoj.nl

The problem with social media


The problem with social media

Total strangers will tell you anything


Twitter: we have a picture of the gunman!


Fake! It’s not the murderer, it’s a popstar


The problem with filtering social media



NONE of the real time tools (…) like Google Buzz, Facebook, Twitter, YouTube or Flickr give curators the tools that they need to do their work efficiently.



NONE of the real time tools (…) like Google Buzz, Facebook, Twitter, YouTube or Flickr give curators the tools that they need to do their work efficiently.

Robert Scoble, technology expert



"With the number of sources, and doubling of information every 18, 24 months. I think the next big thing is curation."



"With the number of sources, and doubling of information every 18, 24 months. I think the next big thing is curation."

Yuri Milner, investor in Facebook, Groupon, and Zynga



www.google.com/reader


http://www.google.com/reader



Your normal tools won’t work.

www.google.com/reader




This won’t work


This won’t workwww.google.com/alerts


http://www.google.com/alerts


This won’t workwww.google.com/alerts

https://twitter.com/search-advanced






http://www.topsy.com/


http://www.topsy.com

http://www.topsy.com

Without intelligent filters

you get a diarrhee of private opinions


social media….


social media….

has a lot of alien lifeformsSaturday, March 24, 12

Who are these people?

these total strangers?Saturday, March 24, 12

the guy who pitched web 2.0



the web watcher



the web watcher

(you missed 120 great experts in their field with 20.000+ followers)



the web watcher

Pulitzer Prize winner




the web watcher

Pulitzer Prize winner


(.. and one with less followers but still a great expert)


Niche experts can be relevant for your story


Niche experts can be relevant for your story

HOW DO WE FIND THEM?


By using new tools,based on crowdsourcing


What is hot: trends.google.com

Text

Eh, if the masses decide you get this!


http://www.digg.com

http://www.digg.com

Text



Trending Topics Twitter, March 23, 2010 for Hamburg, Germany


Sven Regener




Game of Thrones




Angry Birds Space


Besides that!

Computers find it hard to find context

Jeopardy quiz - met IBM computer Watson


Sure, but there’s hope


Source: Swift River

http://www.youtube.com/watch?v=Tb0Gs7vtrgk

(In the live presentation of Henk van Ess , the first 30 seconds were shown)




http://money.cnn.com/2011/11/15/technology/klout_scores/index.htm




Bron: https://www.facebook.com/pages/VATICAN/121421024535989


http://www.twitter.com/p%5B

http://www.twitter.com/p%5B

Learn to filter social media to find your audience


Source: Klout.com

TIPS:Generic themes, just look at number 1 or 2

Niche thems: look at 1- 5


Source: Peerindex.com

Famous singer quotes newspaper all the time

Why? He has a deal with them


Source: Business Week

Few originals, many copy cats


Why Google earns billions

Text


1. On job title


Find experts and validate them


Experts vinden & valideren


Recepy


Recepy

1. Validate with Twellow, Linkedin & Following


Recepy

1. Validate with Twellow, Linkedin & Following2. Put the experts in a list


Recepy

1. Validate with Twellow, Linkedin & Following2. Put the experts in a list3. Open it . No spam. No traces


Recepy

1. Validate with Twellow, Linkedin & Following2. Put the experts in a list3. Open it . No spam. No traces4. Even better: Flipboar on a iPad / iPhone


2. On knowledge


Recepy


Recepy

1. Find niche sources on Sulia & Listorious & Klout & Zite


Recepy

1. Find niche sources on Sulia & Listorious & Klout & Zite 2. Use curated web like Scoop.it


3. Learn to search


The problem

in a interview, it doesn’t say ‘interview’


Think like the source


Think like the source

What is the essence of an interview?


Interview Madoff in NYT


Welke woorden staan vrijwel zeker in elk interview?


name person



name person

someone says



name person

someone says

it’s an I



name

says

a person


name

says

person


Social media


All tweets of eyewitnesses use a First Person. Do you search for that?


facebook.eccar.org


LinkedIn

• §


This presentation:

http://www.slideshare.net/searchbistro

[email protected]




mailto:[email protected]

mailto:[email protected]

social data filters: how to find trustworthy people in social media

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