Metrics from Facebook* Posts Sent Through Our Platform: Retail and E-Commerce *All trademarks, service marks, and trade names are the property of their respective owners.

SOCIAL ENGAGEMENT BENCHMARK REPORT

Facebook Engagement Rates per Post by Month: Retail and E-Commerce

13.5K

13.5K

16.3K

14.4K

11.3K

11.9K

10.4K

12.3K

11.4K8.3K

13.7K

13.6K

Post Volume by Month

Reach Engagement by Reach

Avg Likes

Avg Comments

Avg Shares

Avg Links Clicked

JAN 301.3M 1.55% 529.6 66.2 94.5 79.6

FEB 361.1M 1.80% 455.3 75.6 117.9 84.2

MAR 443.0M 1.17% 362.0 71.8 99.5 126.2

APR 148.4M 1.59% 201.8 24.6 51.3 97.1

MAY 194.2M 1.37% 190.3 23.3 62.1 98.4

JUN 219.3M 1.23% 221.8 29.0 49.5 91.4

JUL 188.2M 1.81% 260.9 23.6 57.2 80.0

AUG 267.8M 1.16% 233.8 22.4 47.8 39.1

SEP 246.8M 0.92% 195.0 20.9 43.7 28.0

OCT 144.1M 1.37% 203.4 18.7 36.0 66.2

NOV 65.8M 3.23% 166.6 21.0 30.7 54.0

DEC 12.7M 13.65% 150.8 15.5 30.2 62.2

Includes paid and organic posts

Social Engagement Benchmark Report for Facebook

Facebook Engagement Rates per Post by Day of Week: Retail and E-Commerce

11.3K

23.3K

23.2K

23.9K

25.7K

26.6K

16.5K

Post Volume by Day of Week

Reach Engagement by Reach

Avg Likes

Avg Comments

Avg Shares

Avg Links Clicked

SUN 240.8M 1.50% 341.4 48.1 75.2 68.6

MON 460.8M 1.27% 271.2 29.9 64.3 74.0

TUE 395.9M 1.40% 247.6 31.1 58.0 67.1

WED 434.3M 1.33% 250.6 29.6 54.2 79.1

THU 426.1M 1.39% 246.8 37.5 59.1 73.6

FRI 349.1M 1.79% 229.9 34.6 60.5 111.6

SAT 285.7M 1.61% 297.8 40.5 55.3 68.3

Includes paid and organic posts

Social Engagement Benchmark Report for Facebook

Facebook Engagement Rates per Post by Time of Day (CST): Retail and E-Commerce

37.5K

34.6K

26.3K

23.8K

16.1K

7.3K

5.1K

Post Volume by Time of Day

Avg Likes

Avg Comments

Avg Shares

Avg Links Clicked

12 AM - 4 AM 357.8 36.2 60.6 68.1

4 AM - 8 AM 186.0 17.6 35.0 50.5

8 AM - 12 PM 517.8 43.2 64.7 170.3

12 PM - 3 PM 315.5 53.9 84.7 106.6

3 PM - 6 PM 221.5 29.1 54.9 74.6

6 PM - 9 PM 203.2 26.9 52.9 64.3

9 PM - 12 AM 265.3 33.8 56.9 67.1

Includes paid and organic posts

Social Engagement Benchmark Report for Facebook

Want more? Download the full report at exacttarget.com/benchmark-2014/ social-engagement-fb