Metrics from Twitter* Messages Sent Through Our Platform: Consumer Packaged Goods *All trademarks, service marks, and trade names are the property of their respective owners.

SOCIAL ENGAGEMENT BENCHMARK REPORT

Twitter Engagement Rates per Tweet by Month: CPG

Tweets Sent Avg Replies Avg Retweets

JAN 2.9K 1.5 11.4

FEB 3.1K 1.5 4.9

MAR 3.1K 2.2 6.3

APR 4.1K 2.2 7.6

MAY 3.9K 2.6 11.9

JUN 3.4K 2.2 7.4

JUL 3.5K 2.4 8.6

AUG 3.3K 2.0 10.5

SEP 3.3K 1.7 6.8

OCT 2.8K 1.6 5.0

NOV 2.8K 4.7 15.7

DEC 2.4K 2.2 9.7

3.4K

3.9K

4.1K

3.1K

3.1K

2.9K2.4K

2.8K

2.8K

3.3K

3.3K

3.5K

Tweets Sent by Month

Includes paid and organic posts

Social Engagement Benchmark Report for Twitter

Twitter Engagement Rates per Tweet by Day of Week: CPG

Tweets Sent Avg Replies Avg Retweets

SUN 2.2K 2.2 6.8

MON 6.8K 1.8 5.0

TUE 5.9K 1.8 8.5

WED 7.8K 2.3 9.8

THU 6.2K 2.0 9.6

FRI 7.0K 2.4 6.1

SAT 2.7K 1.9 23.0

7.0K

6.2K

7.8K

5.9K

6.8K

2.7K 2.2K

Tweets Sent by Day of Week

Includes paid and organic posts

Social Engagement Benchmark Report for Twitter

Twitter Engagement Rates per Tweet by Time of Day (CST): CPG

Tweets Sent Avg Replies Avg Retweets

12 AM - 4 AM 4.8K 2.3 9.9

4 AM - 8 AM 2.1K 2.0 8.6

8 AM - 12 PM 3.5K 1.6 4.8

12 PM - 3 PM 6.1K 1.6 11.7

3 PM - 6 PM 9.3K 2.0 7.1

6 PM - 9 PM 8.3K 2.6 8.3

9 PM - 12 AM 4.5K 2.7 12.4

8.3K

4.5K 4.8K

9.3K6.1K

3.5K

2.1K

Tweets Sent by Time of Day

Includes paid and organic posts

Social Engagement Benchmark Report for Twitter

Want more? Download the full report at exacttarget.com/benchmark-2014/ social-engagement-tw