social engagement strategies: attracting new audiences and funding in the age of social media
DESCRIPTION
Arts organizations are more challenged than ever before to attract new audiences and funding. Here's how to do it using social media. Originally presented by Suzanne Oehler at the Engage(dot)Next Arts Marketing Conference in San Jose, California on November 13, 2013TRANSCRIPT
Social Engagement Strategies: Attracting New Audiences and Funding
in the Age of Social Media
Suzanne OehlerEngage(dot)Next Arts Marketing Conference Silicon Valley November 13, 2013
Connect with your Audience
Know Thy Audience
1,000,000,000+(Facebook users)
-----------
220(average number of friends per Facebook
user)----------
1/2(Users accessing Facebook from mobile
devicesSource: SocialBakers.com
Spark Conversation
Question
Sources: San Francisco Ballet Facebook page, Ballet San Jose Facebook page
Imagery
Source: Diablo Ballet social media channels
VideoSource: Symphony Silicon Valley YouTube Channel
http://youtu.be/X__Izoyw7Yo
Successful Crowdfunding
1. Central, sticky theme around ownership
2. Recruit and empower a “tribe”3. Engage and expand your network4. “Share-able” marketing messages5. Reinforce and appreciation effort
Central, sticky theme
What was your ArtSPARK moment?
Source: Symphony Silicon Valley YouTube Channel
Recruit and empower a “tribe”
Engage and expand your network
Share-able marketing messages
2,100 people voted36% Facebook increase
$25,000 grant50,000 students
Suzanne OehlerConsultant, Speaker
www.SuzanneOehler.com
• .com/YapperGirl• .com/in/suzanneoehler
@YapperGirlSays• Suzanne Oehler
Suzanne OehlerConsultant, Speaker
www.SuzanneOehler.com
• .com/YapperGirl• .com/in/suzanneoehler
@YapperGirlSays• Suzanne Oehler