SOCIAL ENTERPRISE- BUSINESS TOOLS REDEFINED

Implementation of social collaboration platforms in companies

CHRISTIAN SCHADE

Our agenda today

• How do we define Social Enterprise –functionality and platforms

• Why do companies use internal social systems and what are the potential benefits?

• What are the challenges that Social Enterprise pose to managers and how to address them?

• Tips to succeed in a Social Enterprise project

What is Social Enterprise?

”Social Enterprise is used by companiesfor innovation, collaboration and communication in systems based on social media”

Significant current platforms

Yammer Podio

JIVE Confluence

Specialized Social Enterprise tools

MindMeister Base CRM

Evernote Dropbox

Core features

Social Tools

Content sharing

Liking

Comments

Status updates

Profiles

Connections

Polls

Expert search

Instant Messaging

Member directory

Who is online?

Fast response

Sharing links and files

Meetings and online

conferences

Scheduling

Document sharing

Real time features

Project management

Create and assign tasks

Comments

Planning and follow up

Core features

File sharing

Synchronization

Access control

Internal and external sharing

E-mail/messages

Group messaging

Notice boards

Personal messages

Media

Blogs

RSS feeds integration

Documents

Collaborative production

Access to common

repositories

BENEFITS

Support innovation

and creativity

Remove barriers

Enabling tools

Cross boundaries

Share experience

Reward initiative

Support change

Blending the organization

Repeating core

messages

Unfolding the strategy

Show results

Project model

Uncover ekspertise

and relations

Find people fast

Effective profiling

Map the organization

Build Social Captial

Sharing knowledge

and practice

Evolving standards

Living documents

Social sharing

Customer and

partner relations

Remove barriers

Enabling tools

Cross boundaries

Share experience

Reward initiative

Strengthen community

and common goals

Cross internal

boundaries

Share success

Real Time emotion

Tool is always

available

Mix business

and relations

Higher efficiency

Transparent process

Fast feedback

No lost tasksDocuments, people and tasks toghether

Everywhere, all the time

Company differentiation

Employer branding

Customer relations

Fast response

A rewarding and positive workplace

Open agendas

Share success

Clarity

CHALLENGES

Security poblems

• Leaks

• Sabotage

• Data theft

• Digital Perimeter

Data retrieval

• Format lock-in

• Structural lock-in

• User lock-in

Stale platform

• All tech and no comms

• Wrong platform

• Long wait for Big bang

• Culture trumps strategy

• No content maintenance

Culture

• The Man’s tool

• Distraction

• Too funky

• Just more hassle

Project issues

• Uneven rollout

• Losing pace

• Obstruction

• Frontloaded budget

Checklist for successful implementation

• Ignore fashion when choosing platform

• It is a change project, not an IT project

• Define project goals clearly and measurably

• Avoid Big Bang rollouts

• Sending a message once is never enough

• Make it easy to participate

• Avoid fancy acronyms

• Don’t create fictive spaces or communities

• Get real people and projects into the platform early on

• Integrate – don’t create a walled garden

• Get enough licenses

• Recruit opinion leaders

• Use the system in the process

• Make sure to create local value

• Be generous, not strict

• Supply solutions, not demands

• Management must participate

• Involve your IT department

THANK YOUCHRISTIAN.SCHADE@NEWMEDIACREW.COM@SCHADE_CHR