social by design

agenda

➡what is social by design?

➡user experience vs.social experience

➡open conversation

what is social by design?

modern web is being rebuilt around people

what do we know about people?

people are busy

people are lazy

people are selfish

we think and learn visually

partial attention

multitasking

hair trigger

high expectations

“mAh” what?

technology

what about everything else?

purpose & function

before

after

ecosystem architect

revolutionized

web of documents

web of people

are we social?

way of thinking

ancient social

electricity

social on demand

user experienceVS

social experience

hci

social experience

ux

sx

ux

sx

ux

sx

social value

goodreads

uniteddogs

chickadvisor

geni

thank you