SOCIAL + INTERACTIVE

Campaign Objective:

Solution:

Bring new level of interactivity to Ford’s outdoor campaign by displaying how their vehicles make consumers feel

From Times Square to San Francisco, digital billboards featured consumer-designed artwork for the 'By Design’ campaign; Once live, a “billboard selfie” was sent via email to the design’s creator to encourage social sharing

Ford Invites Consumers to Design Their Own Digital Billboard for Major U.S. Cities

Source: http://www.carscoops.com/2015/12/ford-asking-consumers-to-design-digital.html?m=1

CAMPAIGN RECAP

Highlights:• During the six-week campaign, 11,355 billboard designs were

created, yielding over 2,000 unique pieces of digital creative displayed in tandem with the brand campaign across six markets!

• Total digital impressions: 231.5 million

"We wanted consumers to experience and be a part of our brand in a unique way. By showcasing what our consumers’ vehicles mean to them, we have made their individual expressions the driving message of our campaign.” - Lisa Schoder, Ford digital marketing manager