social - from your customer's pov
TRANSCRIPT
Who am I?
@cazyetman / [email protected] / www.brightcultures.com
● Consultant at BrightCultures● Social customer service specialist● Award winning
‘Kulturelle Etterslep’ A Norwegian term meaning ‘cultural lag’
The term cultural lag refers to the notion that culture takes time to catch up with technological innovations and that social problems and conflicts are caused by this lag - Wikipedia
“RESOURCES THAT AN INDIVIDUAL OR GROUP ACCUMULATES DUE TO THEIR MEMBERSHIP IN SOCIAL NETWORKS OR ACCESS TO OTHERS”
Social Capital
“SOMETHING THAT IS EASY TO REMEMBER ABOUT A PRODUCT OR IDEA, HELPING PEOPLE TO ENSURE IT STAYS TOP OF MIND”
Triggers
Public
People usually look to others for what to do in situations (social proof)
If everyone is doing it, it must be good (herd mentality)
● What is the social object - is it new/inspiring/extraordinary?● Will it help create social capital for your audience?● What are you trying to make your audience feel?● How can you make it easier to share?● Is it useful?● Are you using statements or stories?
Summary
● Why are you posting this content?● Is it authentic?● Is it relevant to the brand and your customers?
Summary