social fundraising. empowering supporters to become heroes. - sm4np vancouver
TRANSCRIPT
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SOCIAL FUNDRAISIN
GEMPOWERING
SUPPORTERS TO BECOME HEROES
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NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS.
Art director Alexis Persani. Photographer Leo Caillard.
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SOCIAL FUNDRAISING ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
#3 PROVIDE STRUCTURE
#4 GIVE SUPPORT
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YOU ARE NOT THE HERO OF
THE STORY.
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WHAT IS THE ADVENTURE YOU ARE CALLING YOUR HEROES TO?• It is bigger than
you and your work and taps into things like:– Meaning– Purpose– Community– Connection
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WHAT IS THE SPECIAL GIFT THAT YOU POSSESS AND CAN GIVE?
• Is a creative wildcard that could be a:– Platform– Piece of technology– Tool kit they can
build off– Financial match– Other incentive
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WHAT ARE YOU LIKE AND HOW DO YOU HELP?
• You have a personality that helps and can be:– Inspiring– Fun– Smart– Encouraging– Rebelious
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SOCIAL FUNDRAISING ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
#3 PROVIDE STRUCTURE
#4 GIVE SUPPORT
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#2 DEFINE SUCCESS• 1 Goal• 1 – 3 Objectives• 1 – 3 metrics or Key Performance
Indicators (KPI)
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Art director Alexis Persani. Photographer Leo Caillard.
CHOOSE ONE METRIC THAT MATTERS TO SIMPLIFY AND FOCUS IN ON WHAT IS MOST IMPORTANT.
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SOCIAL FUNDRAISING ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
#3 PROVIDE STRUCTURE
#4 GIVE SUPPORT
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#3 PROVIDE STRUCTURE• What do people do?• For how long?• To do what?• How do they do it?
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ANCHORFUNDRAISING CAMPGINS TO BE 30 DAYS OR LESS.
Art director Alexis Persani. Photographer Leo Caillard.
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#3 PROVIDE STRUCTURESocial Fundraising Tools• Chimp• FundRazr• Peer Giving Solutions• Artez
Communication Tools• Hootsuite• MailChimp• UnBounce
Measuring Tools• Google Analytics• Hootsuite• KISS Metrics
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Art director Alexis Persani. Photographer Leo Caillard.
CHOOSE THE BEST
TOOLS FOR THEM
NOT FOR YOU.
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SOCIAL FUNDRAISING ROADMAP
#1 START WITH STORY
#2 DEFINE SUCCESS
#3 PROVIDE STRUCTURE
#4 GIVE SUPPORT
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#4 Give Support200 Visit
20 Sign Up
10 Set Up
5 Do
2 Succeed
1 Superstar
This is the reality so be proactive and:• Use nudges• Give examples• Encourage• Think service• Share their stories• Thank, thank,
thank
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FUN TIP
YOUR HEROES HAVE TO SEND EMAILS TO GET
DONATIONS.
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DALIT FREEDOM NETWORK”WHAT WILL YOU DO FOR FREEDOM”
CAMPAIGN SOCIAL FUNDRAISING CASE STUDY
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START WITH STORY
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DEFINE SUCCESS• One Metric That Matters:
# of Donations• Engagement
– 15 Active Fundraisers (5 pre, 10 post)
– 100 Email Sign Ups• Fundraising
– 100 Donations– $25,000/$50,000
Raised/Total With Match• Awareness
– 25% Traffic Increase– 2,000 Facebook “Likes”
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PROVIDE STRUCTURE
Do something for freedom and every $150 you raise before May 31 will be matched to provide education for 2 Dalit children for another year.
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PROVIDE STRUCTURE
• Peer Giving Solutions
• UnBounce• MailChimp • eTapestry • Hootsuite • Google analytics
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GIVE SUPPORT• Community
Manager• Special support
email• Tips and examples• Trigger emails• Shared stories
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END RESULT• Engagement
– 11 Active Fundraisers (1 pre, 10 post)
– 63 Email Sign Ups• Fundraising
– 124 online donations (59 secured by fundraisers)
– $61,000/$111,000 Raised/Total With Match
• Awareness– 120% Traffic Increase– 800 Facebook “Likes”
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YOU CANEMPOWER YOUR SUPPORTERS TO
BECOME HEROES.