social fundraising for schools (no audio)
TRANSCRIPT
Social Fundraising for Schools
1Tuesday, May 25, 2010
Nonprofit
Co-Workers
Family
Friends
Social Fundraising is the intersection of social networking and online fundraising.
Otherwise known as the Obama model, peer‐to‐peer fundraising or people to people fundraising, social fundraising is the evolution of online fundraising to encompass web 2.0 techniques.
Individuals are 100x more likely to give when asked by someone they know, according to a report About Microphilanthropy.
What is Social Fundraising?
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The Donate Button hasn’t worked
• Online donations = online fundraising
• Why only 10% online?• Donors want choice• How do new donors find you?
• Donate buttons are static• Treats donors like a transaction
versus engaging a supporter• One-way engagement model
• ‘Hidden’ on your website• To find new donors outreach needs
to go to where people are...
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So - what has worked?
• Personal Storytelling• People are moved to action by the
stories of your organization’s accomplishments
• Linking impact to action• Show how even a small donation can
have an impact
• Show Progress• Let people know the goal and how
they can help close the gap
Be specific - show impact
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So - what has worked?
• Personal Storytelling• People are moved to action by the
stories of your organization’s accomplishments
• Linking impact to action• Show how even a small donation can
have an impact
• Show Progress• Let people know the goal and how
they can help close the gap
Be specific - show impact
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So - what has worked?
Empowering people...
• Empower your supporters• Let them tell others why they are involved• Allow your supporters to do more than
donate -- promote, fundraise
• Expanding your donor base• Allow supporters to reach out to their
personal networks• People are 100 times more likely to give
when asked by someone they know (About MicroPhilanthropy)
6Tuesday, May 25, 2010
givezooks! confidential 2010
So - what has worked?
Empowering people...
• Empower your supporters• Let them tell others why they are involved• Allow your supporters to do more than
donate -- promote, fundraise
• Expanding your donor base• Allow supporters to reach out to their
personal networks• People are 100 times more likely to give
when asked by someone they know (About MicroPhilanthropy)
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Introducing givezooks!
“Big organization” style fundraising for Schools
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givezooks! - your online fundraising platform
Personalize Link Impact to Action
Empower
Campaign Grassroots
Involve
Wish List Events
Sponsors
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Personalize your message with Campaigns
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Personalize your message with Campaigns
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Link Impact to Action with Wish Lists
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Link Impact to Action with Wish Lists
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Empower your supporters with Grassroots
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Empower your supporters with Grassroots
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Empower your supporters with Grassroots
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Involve your supporters with online Events
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Involve your supporters with online Events
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Use the web - not just your website...
Promoting your story...
Wish List Events
Sponsors
Campaign Grassroots
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Collecting and analyzing donations
Wish List Events
Sponsors
Campaign Grassroots
Thank You Letter Analytics
Wire TransfersStock Transfers
Mailed DonationsPledges
Gift CardsRecurring Donations
Giving Options
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How it Works
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How it Works...
Create1Personal Fundraisers
Wish Lists
Campaigns
All in just hours...
Connect2Email Social web
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Wire TransfersStock Transfers
Mailed DonationsPledges
Gift CardsRecurring Donations
Fundraise
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Create1
Creating your Fundraisers
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Fundraiser Information
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Thank You Notes
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Layout
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The Finished Product
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Connect2
Connecting Donors to your Fundraisers
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Promotion on your websiteAdd a widget to any of your website pages
• Customize your widget• Colors• Text• Donor List• Thermometer• Animation
• Add it to your website or blog
• Create one or many for any fundraiser
• It’s always up-to-date• Give to corporate
sponsors
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Promotion on your websiteAdd a widget to any of your website pages
• ‘Floats’ in view of you site visitor - even as they scroll down the page
• Link to any fundraiser
Donate Tab
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Promotion via Facebook
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Promotion via TwitterYour Supporters
YourDonors
Your Organization
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Promotion via EmailFor your more traditional donors...
• Integrated with VerticalResponse• 10,000 email/month grant bundled in• Email analytics
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Promotion via givezooks! local
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Fundraise3
Collecting and Analyzing Donations
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More choices = More Donations
Give your donors choice...
Non-credit card options increase average online donations
Connect to YOUR payment provider(s).
Funds flow directly to YOU.
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Analyze your Fundraising Success!
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Success Stories
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Customer Success
Serving Public and Private Schools...
$400
Average Online Donation
$27,617,055
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givezooks! Case Study - Marymount
Annual Fund 2008-2009•Goal: $265,000•Total Raised: $325,000
Marymount is a K-8 co-educational day school. Founded in 1938, Marymount has been raising funds for the past 70 years and has relied heavily on fundraising since becoming an independent school in 1972.
Marymount’s 2007 Annual Fund was so successful utilizing givezooks! that they used it again for their 2008 and 2009 Annual Funds.
“Marymount’s 2007-2008 Annual Fund was a huge success...I am certain that the campaign wouldn’t have been the huge success it was without the support of the givezooks! team, their software application, and their customer support. With givezooks! help, the Annual Fund raised $350,000, exceeding our goal of $265,000. ” -Andrea McFarlingDirector of Development
Marymount of Santa Barbara
Annual Fund 2009-2010•Goal: $265,000•Total Raised: $214,255 (to date)
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Pricing
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Pricing
$129/mo. ($1419/yr. )
$249/mo. ($2739/yr. )
$499/mo. ($5489/yr.)
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Credit Card Processing
‣If you already accept credit cards, chances are we can integrate with your existing solution
‣If you do not accept credit cards, our partner Axia offers a turnkey solution
* *
$15/month2.2% Transaction Fee (Visa & MC)3.0% Transaction Fee (AMEX)$0.30 per transaction
*
* Supports recurring donations
*
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Optional Service Packs
JumpStartCampaign,Wish List
GrassrootsEvent
or&
$199one-time fee
Social Media JumpStart
$299one-time fee
$99one-time fee
Event SetupEvent
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Summary
• It’s not just for the ‘big guys’ anymore....
• Impact and empowerment moves people to action
• Find new donors via new promotion channels
• Options increase the likelihood of increased donations
• Increase your capacity by tapping supporters, corporations
• It’s easy - no hardware - no software - or IT help required
• We develop the software - you develop your donor base
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QuestionsAbout givezooks! Contact us
@givezooks
facebook.com/givezooks
www.givezooks.com 866-622-8817or
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