social fundraising: put your network to work [webcast]
TRANSCRIPT
Social Fundraising:
put your network to work
What we’ll discuss today:
Social fundraising – what it’s all about
Where the rubber meets the road – LinkedIn
How you can start – 5 actionable steps
Live demo – get your scenarios ready!
What’s your relationship status?
Your Network: your personal
network
Your network’s network: your board’s network + your coworkers’ network, etc…
YOU
How many people do YOU know?
Billions of professional relationships
370M+ members
2B+ member updates per week
LinkedIn has a wealth of information on the people
& companies with whom you want to build
relationships
7
Quick Poll
When establishing a new funding relationship,
what information is most useful?
a. Understanding of organizational structure
b. Direct contact information
c. Warm introduction
d. Relevant information on company
What is social fundraising?
Social fundraising proactively
leverages relationships and insights
to find the right people and
secure connections.
Social fundraisers drive relationships.
Relationships are foundational for fundraising success
Jaime
Donors
C
A
B
Going to work
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What’s at the core of every fundraising source?
How can you build fundraising relationships?
Find the right connections to build strategic
partnerships
Target foundations and corporations to
develop meaningful relationships
Engage and manage existing donor
relationships
Leverage your board’s relationships
efficiently
Drive strategic partnerships 1
Establish institutional
connections 2
Cultivate existing relationships 3
Leverage board connections 4
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Goal: You’d like to establish a new
relationship with the corporate social
responsibility director at a corporate
foundation
1
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Drive strategic partnerships
1) Identify a
partnership
you’re working
to foster
2) Search to find
the right
contacts
3) Narrow the list
to the people
you need to
connect with
4) See how you’re
connected and
ask for an
introduction
1
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Goal: your organization decides to build a
deeper relationship with a foundation that
supports your issue area
2
Establish key institutional relationships
(like with foundations and corporations)
40% response rate* if
common connection is
mentioned
80% response rate* if the
common connection works
at your prospect’s company
and knows the prospect well
2
How can you get more
responses?
*On average. Statistics based on LinkedIn data on InMail response rates.
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Goal: managing existing funder relationships
is key to future success, so we want to
continually build relationships with our
important allies
3
Cultivate existing relationships 3
Daily insights are delivered to your news feed, so that you can keep on
top of major developments with your connections.
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Don’t skip your
morning coffee…
Take 10 minutes each morning
to read updates, comment on
posts, and reach out with
relevant messages.
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Quick Poll
How many board members does your organization
have?
a. 0-10
b. 10-20
c. 20-50
d. 50-100+
e. N/A
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Leverage board connections 4
Where can you start?
Make your profile a resource!
Add a picture (11x more views)
Include a creative headline
Create a personal summary
Show, don’t tell – video goes a
long way
Fill out the volunteer & causes
section
Pro tip
24
Stuck in bored meetings?
Best Practice – Board Members
Connect with all of your board members!
Run through your target list of donors /
prospects and identify where relationships
exist – either with your board or across your
network.
Before a meeting, look up attendees on
LinkedIn – are they connected to anyone you
know? Are they connected to your board?
“Profiles Also Viewed” is a great way to
expand your view on LinkedIn
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Pro tip
Best Practice – Volunteers
Ask volunteers to add their work with
you to their LinkedIn profile
Build an auto-response:
When a volunteer signs up, send
them an automated email asking
them to include their involvement
on their LinkedIn profile
Summarize events in blog posts, and
ask your volunteers to share on with
their networks on LinkedIn
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Pro tip
Pro tip review
2 Connect with all your board members
1 Make your profile a resource
3 Have volunteers add your cause to their profile
4 Make LinkedIn a regular part of your operations
5 Reach out to [email protected]
Steps you can take today to start social fundraising
Demo time
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This approach is all
about building
relationships that will
make your fundraising
efforts more
successful.
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Other LinkedIn resources for nonprofits
Find employees
- 50% off a full time job posting
Find board members / volunteers
- 90% off a job posting for a volunteer
or board member
General resources
- Case studies, tip sheets
Advanced search – great free tool
nonprofit.linkedin.com
Email us –