1. Technology Entrepreneurship Venture Lab 2012ASSIGNMENT 2Submitted By:1. Amit Kumar Pandey2. Pranay Bhardwaj3. Vishal Srivastav

2. Worst Idea: Social Game StudioBusiness Model CanvassGiven By: Jorge Lpez Gonzlez 3. Key ActivitiesValue Customer CustomerKey Partnership A quick development PropositionsRelationshipsSegmentsprocess and We will provide The primary relationintegration of thewith customers will be Everyone with aSocial networks multiplatformgames with thethe different scoringgame device orlike Facebook,games with social systems that theGoogle +, Tuenti,social networks. Ainteraction using distribution channels a PC withnew game every webbrowser.OpenFeint, etc... several socialprovide to rate themonth must be the games, along with theThey will provide goal to achieve.networks. suggestions thatthe channels to Critical importance customers can made inshare the gamingof the graphic design those places.experienceof every game.between the Key ChannelsThere are a lot ofgame players. Resources distribution channelsDistributionComputers, servers, testthat can be used tochannelsdevices for every gamedeliver the games toplatform. customers: Googleprovided by Unity programmers withexperience in gamePlay, App Store,Apple, Microsoft, development.Facebook, Google +,Google, Sony. Graphic designers withXBox Marketplace, andexperience in gamein summary every gamedevelopment.distribution channelTeam leaders with available for the targetexperience in agile platforms.software developmentprocess (like SCRUM)Marketing team withexperience in viraladvertising and a deepknowledge of socialnetworks.Cost Structure Revenue StreamsHardware cost. Every game will have two versions, a pay one and a 4. Worst Idea to Best IdeaTweaking the Idea to Target a specific purpose. 5. Best Idea: Social Game Studio forProduct Marketing Create Social Media Games where prizes are Real. For example, if someone wins the game, then he will get an actual (real) coupon from the sponsoring company of that particular event. Fundamentally, this idea will be effectively aboutSPLICING Groupon and Zynga. Each event will be sponsored by some company. Good platform which start-ups/new products can useto publicize their products. 6. Best Idea: Social Game Studiofor Product MarketingBusiness Model Canvass 7. Key Partnership Social networks like Facebook, Google +, Tuenti,OpenFeint, etc... They will provide the channels to share thegaming experience between the game players. Distribution channels provided by Apple,Microsoft, Google, Sony 8. Key Activities A quick development process and integration ofthe games with the social networks. Marketing with Start-ups/New Product companiesto get partnership and sponsorship for the games. Social Media Marketing of the games. 9. Key Resources Computers, servers, test devices for every gameplatform. Unity programmers with experience in gamedevelopment. Graphic designers with experience in gamedevelopment. Team leaders with experience in agile softwaredevelopment process (like SCRUM) Marketing team with experience in viraladvertising and a deep knowledge of socialnetworks. 10. Value Propositions We will provide multi-platform games with socialinteraction using several social networks. Marketing platform to Start-ups and NewProducts of established companies. 11. Customer Relationships The primary relation with customers will be thedifferent scoring systems that the distributionchannels provide to rate the games, along withthe suggestions that customers can make inthose places. Monthly marketing analysis to product partners. 12. Channels There are a lot of distribution channels that can be used to deliver the games to customers: Google Play, App Store, Facebook, Google +, XBox Marketplace, and in summary every game distribution channel available for the target platforms. 13. Customer Segments Social Media Enthusiast youth and kids. 14. Cost Structure Hardware cost. Team salary. Office rent. Marketing Expenditure Maintenance Costs 15. Revenue Streams Every game will have two versions, a paid oneand a free version with ad integration. The sponsoring companied. Ad sponsors. 16. Key ActivitiesValueCustomer CustomerKey Partnership A quick development Propositions RelationshipsSegmentsprocess and We will provideThe primary relationintegration of the with customers will beSocial MediaSocial networks multi-platformgames with the the different scoringEnthusiastlike Facebook,games with socialsystems that theGoogle +, Tuenti,social networks.interaction usingdistribution channelsyouth and kids.Marketing with Start-OpenFeint, etc... several social provide to rate theups/New Productgames, along with theThey will provide companies to getnetworks.suggestions thatthe channels to partnership and Marketingcustomers can make inshare the gamingsponsorship for the platform to Start- those places.games. Monthly marketingexperienceups and Newanalysis to productbetween the Social MediaProducts ofpartners.Marketing of thegame players. games.establishedDistributioncompanies.KeyChannelschannels There are a lot ofprovided by Resourcesdistribution channelsComputers, servers, test that can be used toApple, Microsoft, devices for every game deliver the games toGoogle, Sony. platform.customers: GoogleUnity programmers withexperience in game Play, App Store,development. Facebook, Google +,Graphic designers with XBox Marketplace, andexperience in game in summary every gamedevelopment. distribution channelTeam leaders withavailable for the targetexperience in agileplatforms.software developmentprocess (like SCRUM)Marketing team withexperience in viraladvertising and a deepknowledge of socialnetworks.