social gamification: le dinamiche del gioco applicate al business - stefano mizzella + stefano...
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GAMIFICATIONle dinamiche del gioco applicate al business
Stefano Mizzella Stefano Besana
the opposite of play is not work is depressionBrian Sutton Smith
games are unnecessary obstacles we volunteer to tacklejane mcgonigal
Play is the only way the highest intelligence of humankind can unfold
Joseph Chilton Pearce
a bit more complex
Competition
cooperation
finding the balance
clear goalsno ego
ConcentrationSense of Control
Autotelic experiencedistorted sense of time
immediate feedbackno body needs
balance skill vs challenge
serious gamegames designed for the purpose of solving a problem
Although serious games can be entertaining their main purpose is to train investigate or advertise
inspire a new generation of plant managers
Players have to successfully serve customers during different shift scenarios
The most efficient drivers are given virtual bronze silver gold and platinum medals
Solve real world business environmental and logistical problems Learn how technology can revolutionize these industries
Explore ways to accelerate process change
next level
positive emotions
from gamification to gameful design
points
leaderboards
levels
achievements badges
relationships
meaning
accomplishment
invent the future save the world
Stefano Mizzella vs Stefano Besana
Social Learning Consultant atOpenKnowledge
Social Media Strategist at OpenKnowledge
www.socialmediascape.org www.sociallearning.it
in/stefanomizzella in/stefanobesana
stefanomizzella stefanobesana