social genres: memes
DESCRIPTION
Social genres: Memes. Eng 101 Fall 2012. What is a meme?. An internet based cultural or social commentary May take the form of an image, video, picture, phase, or combination of modes Origin is often unknown Open to change and adaptation - PowerPoint PPT PresentationTRANSCRIPT
SOCIAL G
ENRES: MEMES
EN
G 1
01
FA
L L 20
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WHAT IS A MEME?
• An internet based cultural or social commentary
• May take the form of an image, video, picture, phase, or combination of modes
• Origin is often unknown
• Open to change and adaptation
• Can be used as a professional genre for viral marketing/promotion
MEME CONVENTIONS
Multimodality:
• Linguistic
• Visual
• Oral
• Spatial
• Gestural
Context
Audience
Purpose
KNOWYOURMEME.COM
http://knowyourmeme.com/memes
http://knowyourmeme.com/memes/y-u-no-guy
http://knowyourmeme.com/memes/advice-animals
http://knowyourmeme.com/memes/ridiculously-photogenic-guy-zeddie-little
ACTIVITY1. Go through KnowYourMeme’s “Confirmed”
section or MemeGenerator’s images and choose a meme that you would be interested in using for your own meme genre production
2. On your blog, give a brief overview of the meme’s origin and usage (don’t limit yourself to what is documented on these two sites– consider the audience/context/purpose for this particular meme). Then, include at least three examples of the meme that are the most notable for you.
3. Begin planning your meme production. (Pay attention to why you were interested in this meme character/image in the first place; think about the genre conventions, language use, etc.)