Social Going mSocial

About me

Achal is a new media enthusiast. He is an MBA from Coventry University, UK and has a multi-cultural experience in helping organisations in developing new business models and new media adoption.

He has worked in several sectors, gathering an all-round experience in Travel, Broadcasting (Home Shopping Business), Music and Digital and has worked with Thomson Airways – TUI UK, Star CJ Network and HMV Saregama in the past.

He is currently the Business Head for Mumbai office at KRDS India and is leading Mumbai operations.Achal Deoda

http://www.statista.com/chart/2400/mobile-media-usage/

Source : Ruder Finn, PR Agency, UK, 1QTR2014http://www.prnewswire.com/news-releases/new-study-shows-intent-behind-mobile-internet-use-84016487.html

JustCavalli wanted to create an edgy, engaging campaign targeted at men to promote its new line of perfume.

A highly-immersive app (Mobile +FB) that brings the user into a specific scenario in where he has to navigate through a 3D rendered landscape of New York City.

SOLUTION

100,000PLAYERS

4 MINUTESPER VISIT

10COUNTRIES

1,2MBRAND IMPRESSIONSIN NEWS FEED FOR FREE

““We crave We crave interpersonalinterpersonal interaction, the basic human interaction, the basic human

need to connect and need to connect and communicatecommunicate with each other”with each other”

““The user’s readiness to share The user’s readiness to share something has increased and this in something has increased and this in turn has dramatically increased the turn has dramatically increased the speed of content transmission. It is speed of content transmission. It is

now a now a multi point multi point injection.”injection.”

GroupM : India Digital Playbook 2014

“We’re becoming more aware of what we share on social media…

And when we share content, we tend to become more selective of what we

share and with whom”

Thank You!

Achal.deoda@krds.com

Achal DeodaBusiness Head - Mumbai

@achaldeoda