social i'd love to see at google

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Page 1: Social i'd love to see at Google

The Social I’d love to seeThe Social I’d love to seeThe Social I’d love to seeThe Social I’d love to seeThe Social I’d love to seeThe Social I’d love to seeThe Social I’d love to seeThe Social I’d love to see

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Page 2: Social i'd love to see at Google

I’d love to know what my best friends do and like. I’d love to know what my

best friends do and like.

I have friends. I have friends.

I have activity sites.

I have activity sites.

I have activities.I have

activities.

� ��������������� ��������������� �������������������������

I’d love to easily find exact social matches – friends with same activity.I’d love to easily find exact social matches – friends with same activity.

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Page 3: Social i'd love to see at Google

It would be great to see exact social matches while searching or browsing

It would be great to see exact social matches while searching or browsing

3 social matches more

Elenice bought it more

Luciano rated it ����

Cesar wishes it ����

social matches

3 social matches moreAds by

Page 4: Social i'd love to see at Google

And it would be great to see exact social matches associated with maps or mobileAnd it would be great to see exact social

matches associated with maps or mobile

���� ���������ElenaElenaElenaElena�� ������ ���� The owner invited us for

the opening Nov 5th more

Alexandre was there Aug 16th more

Gilt RestaurantGilt RestaurantGilt RestaurantGilt Restaurant social matches� � � � �� ��Our class reunion at Gilt Sep 1st more

Gilt reopens Jun 9th more

Awesome service Mar 24th more

Extravaganza at Gilt April 17th more

Ads by

Page 5: Social i'd love to see at Google

Buzz is great to share and broadcast, but its data is unstructured and it is very hard to separate exact matches

from noise.

How do we get friends and activity sites

Buzz is great to share and broadcast, but its data is unstructured and it is very hard to separate exact matches

from noise.

How do we get friends and activity sites How do we get friends and activity sites to share structured activities

with me?

And how can I filter what is most important?

How do we get friends and activity sites to share structured activities

with me?

And how can I filter what is most important?

Page 6: Social i'd love to see at Google

Solution: Make an easy, interesting and fun

structured social experience

who is

Solution: Make an easy, interesting and fun

structured social experience

who is Help me sort who is important and get us to share our structured public activities

Help me sort who is important and get us to share our structured public activities

Page 7: Social i'd love to see at Google

Start from my point of view.I am the center of my world.

Start from my point of view.I am the center of my world.

Page 8: Social i'd love to see at Google

In my day-to-day, I interact with lots of people.

In my day-to-day, I interact with lots of people.

Page 9: Social i'd love to see at Google

I’d love to know what my best friends do and like, but my world has so much noise!I’d love to know what my best friends do and like, but my world has so much noise!

Who are my best friends? My 1,000+ contacts are not all the same – some are way more important…

I really care more about what they do or say!

Page 10: Social i'd love to see at Google

What if Google helps me organize my world – showing who is more important closer

to me and making it easy to edit it?

What if Google helps me organize my world – showing who is more important closer

to me and making it easy to edit it?

������������ �����������social graphsocial graphsocial graphsocial graph��������������� �������������������������� ����������� ����sorted sorted sorted sorted ����������������� �������������������������������������� ���� � �������������� ���������� ���� ���������� ��editediteditedit �������������sortsortsortsort ������������

����������tag, filter, display in different formatstag, filter, display in different formatstag, filter, display in different formatstag, filter, display in different formats � �� ������������ ��

Page 11: Social i'd love to see at Google

What if I can also drag into my world the things I do and like - my activity sites?What if I can also drag into my world the things I do and like - my activity sites?

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I chooseI chooseI chooseI choose �� ������!�� ������"�#�������agree to share agree to share agree to share agree to share my structured activity datamy structured activity datamy structured activity datamy structured activity data ������ ����� ���� ���

Sites agree to share structured activitySites agree to share structured activitySites agree to share structured activitySites agree to share structured activity $����!%&�� �������������� ���������������'���(������� ����������������������� ������ ����

)������������������������ ������������������������

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Page 12: Social i'd love to see at Google

I would then be able to have a great automatic activity stream

I would then be able to have a great automatic activity stream

December 14th, 2009

Bought “Googled” more

Reviewed “Wii Beatles” more

Rated “My brother is a Panda” more

Digged “Dave Barry 2009 Review” more

Posted pictures of NY more

I can enrich the data with photos, music, ratings, details and feeds from other sources tagged with time, manually edit and add other experiences, and search the data. I can also use different formats, such as Celebrity Magazine, News, Biography, and Slideshow Only.

Rented “Avatar” more - Watched with @Lucaswith @Lucaswith @Lucaswith @Lucas

Abercrombie - with @Elenawith @Elenawith @Elenawith @Elena – Great sale... more

Twitted “Snow in NY... more

Played McLean game more

Posted pictures of NY more

Gilt Restaurant NY - with @Elena – Great experience... more

Page 13: Social i'd love to see at Google

And I could have lots of new cool viral applications to play with My World dataAnd I could have lots of new cool viral applications to play with My World data

• What is cool among my best friends – real-time friends trends, item ratings

• Who in town has activities, tastes most similar to mine

• To whom I am important to – among top 100

• Where in the world have my friends last been spotted / Who is closer, further from me now / Who has crossed pathsis closer, further from me now / Who has crossed pathsmore often with me / travelled more, etc

• Badges, stats, map paths for activities

• Activities I will like – based on friends activity algorithm

• Different displays for social graph��������������������� �������������������������������������������������� �������� ����������� ������������ ������������� ����

• Obs: Some apps require minimum number of friends to be unlocked

Page 14: Social i'd love to see at Google

Users get a nice value propositionUsers get a nice value proposition• Investment: ���������#����$ �%�������������������������������&�'�(��� ��� ��������������)����������������������������� �����������������%������%��������������������������*�"�������������'�� ����������� ������ �� ������������*��

• Benefits:

• Better searches�������Alexandre was there Aug 16th more

6

• Better searches�������relevant information

+ ���������'����view, manage contacts and activities, reduce noise

+ !���������'����help others, have fun with games, engage in conversations$ ����������������� ��������

+ ,���������find better experiences �������������������%�����������'�������

Our class reunion at Gilt Sep 1st more

Gilt reopens Jun 9th more

Awesome service Mar 24th more

Extravaganza at Gilt April 17th more

The owner invited us for the opening Nov 5th more

Page 15: Social i'd love to see at Google

Sites also get a nice value propositionSites also get a nice value proposition

• Investment: �������������� �����

• Benefits:

� ������������������������������������������smart ads ������������traffic �����������������������������������close sales and increase

3 social matches more

Elenice bought it more

Luciano rated it � � ��Cesar wishes it � � ��social matches

���������������������������close sales and increase revenues

� ����������������������������������������� ����faster ����������������

� �������������������������������������consumer feedback

� ��������������������� ���targeted promotions and additional advertising

Ads by

Get a Mastercard BlackIpsen lorum horum pocuswww.VistaPrint.es/CartoesGratis

Page 16: Social i'd love to see at Google

Sites and Google exchange data using an algorithm that keeps data confidentialSites and Google exchange data using an algorithm that keeps data confidential

• I include Amazon (and my structured activity there) in ‘My World’

• When I am logged in and browsing in Amazon and see an item, Amazon queries Google and both parties exchange informationusing an algorithm that allows each party to keep its information confidential

• Amazon shares emails of people who also included Amazon on their worlds and purchased / rated / wished the same item –their worlds and purchased / rated / wished the same item –limited to country/region or user settings

• Google shares emails of people who also included Amazon and are part of my social graph, sorted by intimacy

• Output is a list of N social matches, sorted by intimacy, rest of the data is deleted. Data helps Amazon close the sale.

• Conversely, when I am logged in and searching for an item in Google, Google queries Amazon, I can see that Amazon has N social matches and I click to see them, being led to Amazon’s site to see details.

Page 17: Social i'd love to see at Google

And finally, Google also benefits a lotAnd finally, Google also benefits a lot

• Help many people with their most important info – their friends and life

• Be the hub of social graphs and activities - more consumer, activities info and much better targeting possibilities –targeting possibilities –leading to personal CPC.

• Strategic aggregatorplatform with high emotional impact

• More traffic to Google sites – incentive to be logged-in

Page 18: Social i'd love to see at Google

The Social I’d love to see: SummaryThe Social I’d love to see: Summary

• The best interface for my 1st degree social graph

• Consolidating all my contacts � ����������� ���� �������������� ������sorting them by interest/intimacy

• Simple, Visual, Dynamic ����� ���Editable• Fun � ����������� �����������������������

• The best interface for sharing activity streams

• I choose sites ���������������������������share my

December 14th, 2009Rated “My brother is a Panda” more

Digged “Dave Barry 2009 Review”

• I choose sites ���������������������������share my activities in them � ����� ���� ���structured way

• My Life Stream ��������� ���������������� ��• Also fun � ������������ � � � ��������������������������

• The best way for me to find exact ‘Social Matches’

• I start to see more ‘Matches’ � ��� � � ���������� ����������� �� �� ������� ���������� ��

! ����������� � ������additional and better targeted advertising������ ��������� ������� ������������ � ���� ��"

Bought “Googled” more

Reviewed “Wii Beatles” more

Abercrombie - with @Elenawith @Elenawith @Elenawith @Elena – Great sale... more

Digged “Dave Barry 2009 Review” more

Twitted “Snow in NY... more

Played McLean game more

Posted pictures of NY more

Gilt Restaurant NY - with @Elena –Great experience... more���� � !�"#�"$� %&'()(* +&,&"-. /0123455&'6*

Page 19: Social i'd love to see at Google

The Social I’d love to seeThe Social I’d love to seeThe Social I’d love to seeThe Social I’d love to seeThe Social I’d love to seeThe Social I’d love to seeThe Social I’d love to seeThe Social I’d love to see

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