social influence action plan - fasano rio de janeiro
DESCRIPTION
A basic Rio de JaneiroTRANSCRIPT
Hotel Fasano
Hotel Fasano is one of the most pretigious
hotels in Rio de Janeiro.
Since the inauguration in 2009 of the
second hotel of the group of 5 hotels, has
been stealing customers from the other
luxorious hotels in Rio, such as
Copacabana Palace.
Fasano Group is also known by their haut
cuisine restaurants.
The hotel has one of the most beautiful views
in the country...
But one of the worst websites – na social interaction
as a whole - for a luxury hotel...
The hotels website – the same for the other hotel and the restaurants – has no visual appeal and it is not very user friendly.
It has only the basic:
- pictures of the rooms and common areas
- map
- reservation
- contact
The only reference you can find of an outside opinion is the publication is a magazine.
NO FACEBOOK, TWITTER OR ANY SOCIAL MEDIA
You can make a reservation through
facebook, althoug it has not a facebook
page. The customers is redirected to the
hotel’s website.
Arena Copacabana Hotel
Prizes and
media
highlights Costumers can leave
their testimonial.
Present in most
important social
tools.
Virtual Tour
Brazil is now on the spot with all the up and
coming events.
Only the group Accor plan to double the
number of hotel rooms until 2014 –
HOTELS HAVE TO STAND OUT!
Although Fasano stands as one of the
most luxurious hotels in Rio, many other
hotels approach the client more effectively.
Fasano has to:
Create and manage a Facebook page
Create a Twitter account
Parter with some influential person.
Beyonce, for instance, stayed in the
hotel more than once and said publicly
that she had a wonderful time there.