Working With

Social influencers

Reaching Out

Tourism

Entity

Influencer

Most Recent 10 Photos

Likes + Comments =

10

A

Total Followers = Engagement

A

< 20k followers =

20k - 50k followers =

50k - 100k followers =

100k + followers =

10%

8.5%

7%

5%

Planning A

Collaboration

Game Plan

14

Flexibility

Measuring Results

Trackable Metrics

✘ Likes and comments on shared images✘ Views and comments on story posts✘ Regrams that tag the influencer or you✘ Instagram Business Insights

Assets

✘ Rights to use images for advertising✘ Blog posts if the have a website✘ Video pieces

Guess The Community

✘ “I’m just here so I won’t get fined”✘ The day before the day before

✘ Blue Friday✘ 12th Man

Seattle Seahawks

Guess The Community

✘ “And so the lion fell in love with the lamb”✘ The Third Wife

✘ They sparkle in the sun✘ Mushroom ravioli

The Twilight Saga

thanks!

Any questions?