Social Innovation

Social Media and Innovation

What is INNOVATION?

Ideas?

Invention?

What is Innovation

Opportunity recognition Delivery!

Where does Innovation Come From?

From Crazed, Driven Individuals?

From Teams?

Group Brainstorming?

Warning! Zombie Theory

Theory tested and found to be without support yet it JUST WON’T GO AWAY!!

http://servicecocreation.com/2009/08/12/zombie-theory/

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Group Ideation:• Brainstorming• Focus groups

Two Key Principles of Modern Innovation

Two key principles:

1. User involvement2. Market Validation

User Involvement

• 1970s Customer Active Paradigm of innovation• Eric von Hippel – customers innovate• Lead Users – von Hippel – most active• “Open” Process – Chesbrough• Crowdsourcing• Co-creation – C.K. Prahalad & Venkat Ramaswamy • A/B Testomg• Lean Innovation

Market Validation

• Rapid Prototyping• Probe and Learn - Lynn and Morone (1996)– Just good enough product

• Agile and Extreme Programming• Experimentation - Thomke

New Paradigms of Innovation• Probe and Learn• Agile innovation• Open Innovation• Lean innovation– A “minimum viable product” – controlled experiment– Measure results– Learn– Iterate with followup experiments

• Design Thinking http://www.youtube.com/watch?v=JZH70qhmEso

How does Social Media fit with:

• User Involvement?

• Market Validation?