business socialresponsibility should not be coerced;it is a voluntarydecision that theentrepreneurialleadership of every company mustmake on its own.”- john mackey

“

“You cannot ask hungry people to save theenvironment, recycle waste and eliminate their carbon footprint. we have to take care of the social side first.”

lex petousis – group operations director – the vineyard group

“Many CSR (corporate social responsibility) efforts arelittle more than pr campaigns designed to promote corporate brands - by creating the appearance ofbeing ‘good corporate citizens’.”

redefining corporate social responsibility (hbr article collection)

It’s no longer good enough to do your job well, satisfy customers, and generate financial returns. in thefuture you will be held accountable for the supplies you use and where they came from, what yourcustomers do with their purchase and whether itimproves their lives, and the costs and benefits to the countries and communities touched along the way.

the green business strategy collection (hbr)

CSR can solve social ills and give your company a competitive edge - if you approach it strategically.

The key?

Tackle social issues that you’re best equipped toresolve and that, if eradicated, would give you the greatest competitive advantage.

redefining corporate social responsibility (hbr article collection)

How?

1. Know who your key stakeholders are (communities, suppliers, guests, employees, industry).

2. Know where you can make an impact with the resources you have (money, hands, time).

3. Know what competitive advantage it will give you.4. Get everyone enrolled.5. Start small.6. Partner where you can.7. Learn from others’ mistakes.