Social Is The New Enterprise Glue

IDC Poland - 27/11/14

Theo Priestley

Theo Priestley

Technology Evangelist, Advisor

Twitter: @ITredux

http://www.linkedin.com/in/theopriestley

Enterprise DNA

Mobile

Cloud

Big Data/ Analytics

Social Media Wait…#WTF ??

Enterprise DNA - Mobile

6+ Billion subscribers

50bn instant messages sent every day

$24bn will be spent on mobile advertising by

2016

Enterprise DNA - Cloud

Cloud is ubiquitous

No longer a mega trend

If you’re not in the Cloud by 2015, give up !

Enterprise DNA – Big Data/ Analytics

Brontobytes (1237940039285380274899124224 bytes)

Descriptive – Predictive - Prescriptive Analytics

Real-time - Right-time

Enterprise DNA – Social

What is it ?

What does being Social mean ?

Collaboration

Communication

Sharing

Employee – Customer engagement

Innovation

Culture

Enterprise DNA – Social

Why now ?

Enterprise DNA – Social

The way we work and interact has

changed !

Enterprise DNA – Social

“…hierarchy is good for

repeatability and measurability,

whereas self-organizing networks

are better at invention.”

Gabe Newell

President, Valve Software

Collaboration must have purpose

“Purposeful collaboration means integrating social into the fabric

of your business the right way.” – Alan Lepofsky

Over 77% of employees never use their enterprise social

network, and the vast majority of social collaboration initiatives

fail due to lack of purpose.

How we engage is changing

Push vs Pull

Employees and Customers aligned

18 |

Almost all (over 90%) executives never

respond to or buy from cold calls or

unsolicited emails

However most (over 80%) do engage when

referred by a connection

19 |

91% of buyers are now involved in social

media

Over 50% are seeking information about

products and services on social sites

75% claimed social media would likely

influence a future purchase

IBM reported a 400% increase in sales

through a program of social selling

20 |

Innovation from any source

Engaging employees internally

Crowdsourcing and Crowdshaping

22 |

17,000 employees

3,800 ideas crowdsourced

18,000 discussions generated

200+ taken to final Board approval

23 |

Real-time shaping (and reshaping) of a service around the preferences of the people in an office, a restaurant, on a plane, anywhere. Right now.

Services are intelligently reshaped by the aggregated data on the preferences or behavior of large numbers of consumers.

Social can cross organisational silos

Big Data/ Analytics

Mobile

Cloud

Social can cross the customer chasm

Engage and listen in new ways

A genuine customer service channel

Learn and adapt to customer behaviours

Social is the new glue !

Twitter: @ITredux

http://www.linkedin.com/in/theopriestley