social knowledge: girard abu dhabi 24 april
DESCRIPTION
John Girard's presentation at the Middle East Leadership Communication Forum - Social Knowledge: Are we ready for the future. Abu Dhabi, 24 AprilTRANSCRIPT
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John P. Girard, Ph.D.
Are You Ready?
h�p://socialnomics.net/
TLC: Technology
“A social trend in which people use technologies to get the things they need from each other, rather than from tradi�onal ins�tu�ons like corpora�ons.”
groundswell.forrester.com
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The Social Technographics™ Ladder
Inac�ves neither create nor consume social content of any kind
Spectators consume social content including blogs, user-‐generated video, podcasts, forums, or reviews
Joiners connect in social networks like MySpace and Facebook
Collectors organize content for themselves or others using RSS feeds, tags, and vo�ng sites like Digg.com
Cri�cs respond to content from others. They post reviews, comment on blogs, par�cipate in forums, and edit wiki ar�cles.
Creators make social content go. They write blogs or upload video, music, or text.
Creators
Cri�cs
Collectors
Joiners
Spectators
Inac�ves
The Social Technographics™ Ladder
Creators
Cri�cs
Collectors
Joiners
Spectators
Inac�ves
US 55+ 12% 28% 12% 26% 64% 30%
US 18-‐24 46% 50% 38% 85% 89% 3%
US 35-‐44 23% 34% 20% 54% 73% 17%
2010 24% 37% 21% 51% 73% 18%
2007 18% 25% 12% 25% 48% 44%
US Adults
Global Top Internet Sites (Reach)
1. Google 50% 2. Facebook 43% 3. YouTube 32% 4. Yahoo! 24% 5. Wikipedia 15% 6. Blogger 13% 7. Baidu 11% 8. MSN 11% 9. Twi�er 11% 10. QQ 7%
1. Google 2. Facebook 3. YouTube 4. Yahoo! 5. Amazon 6. Wikipedia 7. Twi�er 8. eBay 9. Blogger 10. Craigslist
h�p://www.alexa.com/topsites/
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The Power of YouTube
7
Could this happen to you?
Open Leadership
Respect that your customers and employees have
power.
Share constantly to build trust.
Nurture curiosity and humility.
Hold openness accountable. Forgive failure.
http://www.charleneli.com/resources/new-‐rules/
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Tribal Leadership
h�p://www.triballeadership.net/what-‐is-‐tribal-‐leadership/diagnosing-‐culture
Google Alerts
h�p://www.google.com/alerts
http://www.socialmention.com/
socialmen�on
h�p://www.socialmen�on.com/
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Google Alerts
The Genera�on Game
Digital Na�ve or Digital Immigrant?
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Genera�on Z
Are we ready for them?
Is your organiza�on ready?
What would you do?
18
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Why Ma�ers Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.
> 800 million ac�ve users
> 400 million login daily
>350 million ac�ve mobile
users
130 friends is average
250 million photos up per
day
Average user connected to 80 pages
75% of users outside USA
70 languages available
According to Facebook
Personal or Organiza�onal
� 2,640,600 Facebook users live in UAE (age 18 or older)
� 2,023,400 Facebook users live in Dubai (18+)
� 403,580 Facebook users live in Abu Dhabi (18+)
� 4,311,580 Facebook users live in KSA (18+)
� 2,093,380 Facebook users live in Riyadh (18+)
Social Media Ac�on Plan
Lead
Listen
Learn
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Wikipedia 22
Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over almost eight years, these volunteers have contributed more than 11 million ar�cles in 265 languages. More than 275 million people come to our website every month to access informa�on, free of charge and free of adver�sing.
Consider Crowdsourcing
Crowdsourcing is the act of taking a job tradi�onally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.
Crowdsourcing http://www.youtube.com/watch?v=TCM7w11Ultk
Jeff Howe on Crouwdsourcing
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John P. Girard, Ph.D.