social lead profiling to improve customer focus through enhanced visibility
DESCRIPTION
To improve customer focus through enhanced visibility by Social lead profiling to understand their online behavior to keep the communication and offering on targetTRANSCRIPT
Client: Leading software, services and solutions company
Industry: Technology
Business Impact: • Social profiling• Prospect mapping• Lead identification
www.blueoceanmi.com
Social lead profiling to improve customer focus through enhanced visibility
Business Challenge
Client wanted to understand the mindset of the prospects by understanding their online behavior to keep the communication and offering on target. Client asked Blueocean Market Intelligence to help them improve customer focus through enhanced visibility and understanding of the customers.
Solution
Social Intelligence • Blueocean Market Intelligence’s social intelligence architecture measured
and monitored the influence and outreach of the prospects• Real-time tracking solution provided a view into buzz and sentiment, and
instant, interactive insights into the drivers of their opinions, emotions and behavior
Lead engagement & nurturing• Identified the communications related to specified topics and responded
to prospects with personalized message based on integrated data and insights
• Tracked prospects through digital analytics
CRM integration• Integrated social data on CRM platform like salesforce.com
Case Study
Outcome
• Blueocean Market Intelligence provided the client with detailed social profiling of prospects
• The solution helped client’s sales team map their prospects on social media and learn about their interests and preferences to build personalized and targeted communication
• Identified the attributes which evoked positive sentiments from the prospects thus giving the client clarity on the consumer requirements that they have to address
• New leads acquired through the nurturing process and enhanced client’s brand equity by 31%
• Influencer marketing was recommended which helped the client connect better with their prospects
Sample detailed user profiles
Sample key influencers / key opinion leaders
Social segmentation lead profiling – sample output
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.
Since we live in a highly dynamic and multi-dimensional world, we believe the most effective business decisions come from a synthesis of data streams and not from one-dimensional sources.
Using our 360 Discovery approach, we ensure the comprehensive use of all available structured and unstructured data sources, enabling us to bring the best to bear against each engagement. Strong decision support is enabled through a combination of analytics, domain expertise, engineering and visualization skills brought together in harmony.
Leading companies have benefited from our partnership with financial growth, 360 views of their markets and competition, and improved customer acquisition, satisfaction and retention.
For more information or to request a consultation, please email [email protected] or visit us online at www.blueoceanmi.com.
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