A D V E R T I S E M E N T S

F O R Y O U R

O R G A N I Z A T I O N S ,

Y O U R C L I E N T E L E ,

Y O U R C O M M U N I T Y

S O C I A L M A R K E T I N G F O R

N O N P R O F I T O R G A N I Z A T I O N S

• W H O I S H P M ?

W H A T I S “ S O C I A L M A R K E T I N G ? ”

W H Y I S I T I M P O R T A N T F O R S M A L L B U S I N E S S E S

A N D G R A S S R O O T S / C O M M U N I T Y

O R G A N I Z A T I O N S ?

I N T R O D U C T I O N

P R I M A R Y G O A L :

H E L P E A C H O N E O F Y O U D E V E L O P S O C I A L

M A R K E T I N G C O M P E T E N C Y . H O W ?

L E A R N I N G A B O U T Y O U ,

Y O U R O R G A N I Z A T I O N ,

Y O U R G O A L S / R E A S O N S F O R B E I N G I N T H I S R O O M ,

A N D M O R E

I N T W O H O U R S …

S E C O N D A R Y G O A L :

C R E A T E A S O C I A L M A R K E T I N G T E A M .

S L A C K : N P O C O M O X V A L L E Y . S L A C K . C O M - U S E I T ,

N O T E M A I L , T O C O M M U N I C A T E

G O O G L E D O C S :

H T T P : / / H P M . L I / T E A M _ N P O _ C O M O X V A L L E Y - F I L L

I N T H E B L A N K S

I N T W O H O U R S …

• H A N S P E T E R M E Y E R . C A / B L O G

T W I T T E R . C O M / H A N S P E T E R M E Y E R

F A C E B O O K . C O M / H A N S P E T E R M E Y E R . C R E A T I V E

I N S T A G R A M . C O M / H A N S P E T E R M E Y E R

Y O U T U B E . C O M / H A N S P E T E R M E Y E R 1 4 0 8

H A N S P E T E R M E Y E R . T U M B L R . C O M

W H O I S H P M ?

• W H O A R E Y O U A N D W H A T O R G A N I Z A T I O N A R E Y O U R E P R E S E N T I N G

/ W O R K I N G W I T H ?

D O Y O U U S E S O C I A L M E D I A T O O L S L I K E F A C E B O O K , T W I T T E R ,

I N S T A G R A M , Y O U T U B E , P I N T E R E S T ?

I F S O , H O W M A N Y L I K E S , F A N S , O R F O L L O W E R S D O Y O U H A V E ?

D O Y O U T E A M T O O L S D O Y O U U S E ?

W H A T D O Y O U H O P E T O G E T O U T O F O U R 6 M O N T H S T O G E T H E R ?

W H A T A R E Y O U W O R K I N G O N R I G H T N O W - I N T H E N E X T 4 - 6 W E E K S ?

W H A T I S O N E T H I N G Y O U W A N T H E L P W I T H T O D A Y ?

W H O A R E Y O U ?

Your name. Your face.

EXERCISE 1

Your biggest assets.

Secure them.

Use them.

Now!

keywords for

social marketing

• creating

• talking / connecting

• teaching

• sharing

• strategizing

• hustling

• creating

more keywords for

social marketing

• professionalism

• community

• responsibility

• legacy

• sustainability

most important keywords

for social marketing

• discipline / structure

• self-reliance

• do it yourself

(because no one is going

to do it for you)

key tools for marketing

creatives

• camera and/or mobile device

• blogs (where people find your work)

• YouTube/VIMEO (must have video content)

• Twitter (research, marketing, connections)

• Facebook (building & maintaining fan base)

• Instagram (just because)

– H A N S P E T E R M E Y E R

“Get a blog. Now!”

• tumblr.com

• medium.com

• postach.io

• wordpress.com

Get a Twitter

account. Now!

• http://www.twitter.com/

• attractive image of yourself

• interesting cover image

• link to your blog

• 3 keywords or topics to research

Same for Facebook

Page & Instagram

• attractive image of yourself

• interesting cover image

• link to your blog

Next steps

• document (foto) your work

• share your work on your blog

• post the link & pic to Twitter

• post the link & pic to Facebook

• post to Instagram etc

Homework =

Team work

• follow colleagues in this room

• share their work on Twitter

• share their work on Facebook

• reblog on your blog

• use Slack!

• H A N S P E T E R M E Y E R . C A / B L O G

T W I T T E R . C O M / H A N S P E T E R M E Y E R

F A C E B O O K . C O M / H A N S P E T E R M E Y E R . C R E A T I V E

I N S T A G R A M . C O M / H A N S P E T E R M E Y E R

Y O U T U B E . C O M / H A N S P E T E R M E Y E R 1 4 0 8

H A N S P E T E R M E Y E R . T U M B L R . C O M

MORE HOMEWORK:

MAKE A SLIDE LIKE THIS TO

SHARE NEXT MONTH

• S L A C K : N P O C O M O X V A L L E Y . S L A C K . C O M - U S E

I T , N O T E M A I L , T O C O M M U N I C A T E

G O O G L E D O C S :

H T T P : / / H P M . L I / T E A M _ N P O _ C O M O X V A L L E Y -

F I L L I N T H E B L A N K S

H O M E W O R K = T E A M W O R K

• W H O I S N ’ T H E R E T H A T S H O U L D B E H E R E ?

I S T H E R E A S P E C I F I C S O C I A L M A R K E T I N G

T O P I C O R T O O L Y O U ’ D L I K E T O F O C U S O N

N E X T M O N T H ?

A N D … ?