social marketing for sanoma srm
DESCRIPTION
Social Marketing including: the steps for a social media strategy, more on Instagram, Pinterest and Youtube and last but not least: influencers marketingTRANSCRIPT
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10 april 2023 Social Marketing en Influencers – SRM masterclass 1
Social Marketing & Influencers Masterclass
Kirsten Jassies @kirst_enj
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10 april 2023Social Marketing en Influencers – SRM masterclass 2
Social me
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10 april 20233 Social Marketing en Influencers – SRM masterclass
inhoud masterclass:
1. Social Media Strategie2. Instagram
PinterestYoutube
3. Influencer Marketing
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10 april 2023 Social Marketing en Influencers – SRM masterclass 4
> 1. Social Media Strategie
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Stap 1: Bepaal kpi’s en doelstellingen
MARKETING
Content marketing
Monitoren merk
Sentiment tracking / Insights
Brand awareness
Brand loyalty
Traffic site
Social currency
Influencers
SERVICEInformerenVoorlichtingServiceWebcare
PRODUCTProductontwikkelingCocreatie
SALESCommerceLead generationSales
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Stap 2: Bepaal je kanalen
10 april 2023 Social Marketing en Influencers – SRM masterclass 6
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Stap 3: contentcreatie of curatie
10 april 2023 Social Marketing en Influencers – SRM masterclass 7
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> discover and share
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10 april 2023 Social Marketing en Influencers – SRM masterclass 9
> viral content
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Stap 4: content verspreiden, engagement creeeren
10 april 2023 Social Marketing en Influencers – SRM masterclass 10
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VIRAL CONTENTThe secrets of viral content aren’t really secrets anymore.
The viral formula has been tried, tested, reused, and recycled all in the name of “successful content marketing”. Successful marketing in 2014 doesn’t mean getting eyeballs on your
brand, it means getting people to meaningful engage and interact with it.- Brian Solis
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Stap 5: monitoren, plannen, analyseren (tools)
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10 april 2023 Social Marketing en Influencers – SRM masterclass 13
> analytics tools
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Stap 6: De resultaten beoordelen
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social cases Sanoma
• Influencersnetwerk BLOGTODAY.nl • Sanoma medewerkers als Hilmar Mulder,
brechtje vd leij, Martin Herman, Colin vd Hoek
• LINDA. Nieuws na 7 maanden 2,4 miljoen UB• Duckstad tweets (300k volgers)• Vtwonen, ouders van nu spreekuur (50k
volgers op Twitter en Facebook, 100 vragen per keer beantwoord)
• Ouders van Nu crowdsourced covers via Facebook (68k likes en elke maand een mooie cover)
• Woonbeurs live
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2. Instagram, Pinterest en Youtube
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200 miljn gebruikers, 75% van alle grote US merken hier al aanwezig ASOS, BMW, Anthropologie, Tiffany & Co. Merken betalen al voor foto’s van grote Instagrammers zoals Negin Mirsalehi (Gigi New York) en Beyonce (Pepsi).
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10 april 2023 Social Marketing en Influencers – SRM masterclass 18
PinterestOnline contentdiscovery platform met persoonlijke moodboards. Ong 600.000 NL gebruikers, 70 miljoen wereldwijd. Merken als GE, Nordstrom, Zappos, Etsy, FAB, VIVA. Traffic-driver voor sites met unieke visuele content, bv vtwonen en Delicious.
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Youtube en video’s zijn booming. In de US zijn er een aantal netwerken voor youtube creators waar flink geld mee verdiend wordt. Maandelijks heeft het platform meer dan 1 miljard unieke bezoekers. Zij kijken gezamenlijk meer dan 6 miljard uur aan video per maand.
Youtube
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3. Influencer Marketing
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Many businesses are now actively rethinking their marketing and advertising strategies to build and leverage relationships with their target customers and consumers.
These relationships go beyond simply selling products and services, to co-creating experiences with customers and consumers.
Influencer Marketing
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10 april 2023 Social Marketing en Influencers – SRM masterclass 22
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Source for this defenition and the following 10 slides: TRAACKR
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Meet influencernetwerk BLOGTODAY
Blogtoday.nl
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10 april 2023 Social Marketing en Influencers – SRM masterclass 30
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