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SOCIAL MARKETING MASTERCLASS

5 October 2018Design Thinking

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Date: 5 October 2018Location: Griffith University, South Bank campus Ship Inn Function RoomPrice: $499 + GST Catering: Full day catering includedQueries: Email socialmarketing@griffith.edu.au

Learn how to problem solve like a human-centred designerWe are faced with “wicked” problems such as climate change, environmental degradation, poverty, inequalities, chronic disease, obesity, alcohol - and tobacco-related harm, and many more. By their very nature wicked problems are difficult to clearly define. Wicked problems encompass multiple interrelated causes, involve many different stakeholders who have different points of view about how the problem should be framed and solved, and are continually plagued by impassioned debates of equity and free-choice.

Typically, wicked problems are long-standing and are seemingly intractable. Many efforts to address them over the years report limited success in the absence of continued funding. At their root, however, wicked problems often require different types of people to change their behaviours in order to improve and promote societal well-being. Embracing design thinking means believing that all problems, even the seemingly intractable ones, are solvable.

Come along to our Design Thinking Masterclass and learn how your team can arrive at new innovative solutions that can engender lasting social change by simply placing the power with those who are actually living the problem. As human-centered designers, we believe that the people who are facing these problems day in and day out are the ones who hold the keys to lasting solutions.

Register: events/griffith.edu.au/social-marketing-masterclass

Program

Time Topic

9.00 am - 10.30 am Implementing human-centered design

10.30 am - 10.45 am Morning tea

10.45 am - 12.15 pm Define your problem and plan your approach

12.15 pm - 1.15 pm Lunch

1.15 pm - 2.45 pm Ideate, find themes, and identify key insights

2.45 pm - 3.00 pm Mini break

3.00 pm - 4.30 pm Move from concepts, to prototypes, to market-ready solutions

Contact Us

Social Marketing @ Griffith T +61 7 3735 3716

E socialmarketing@griffith.edu.au

griffith.edu.au/social-marketing

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Professor Sharyn Rundle-Thiele is Director, Social Marketing @ Griffith and Editor-in-Chief, Journal of Social Marketing. Drawing on her commercial marketing background Sharyn’s research focuses on applying marketing tools and techniques to change behaviour for the better. She is currently working on projects delivering changes to the environment, people’s health and for the greater social good. Sharyn’s research is published in more than 120 books, book chapters and journal papers. Research partners in 2018 include Defence Science and Technology Organisation, Australian Defence Force, Queensland Catholic Education Commission, Redland City Council and more.

Professor Sharyn Rundle-Thiele Taylor WillmottTaylor is Research Assistant, and Sessional Academic at Social Marketing @ Griffith, Griffith University, and the University of Queensland, respectively. Taylor’s research focuses on innovative and multidisciplinary approaches to voluntary behaviour change and she has worked in a broad range of behavioural issues. Taylor’s research is award winning, has been published in high-quality peer-reviewed academic journals, and presented at world-renowned conferences. Taylor has worked with industry partners to design innovative solutions. She has experience in both quantitative and qualitative research design, implementation, and evaluation.