social media 101...brand awareness extending public relation building a community of advocates...

Social Media 101

Wednesday, May 14, 14

Social Media 101

Marketing


Savitri [email protected]/in/swibisarto/

>> Previously of Kaskus IndonesiaHead of Content & Community Department

>> Previously of Klix Digital AgencyGeneral Manager

>> Currently of InboundIDContent & Information Architecture department


http://id.linkedin.com/in/swibisarto/


Savitri [email protected]/in/swibisarto/

>> Previously of Kaskus IndonesiaHead of Content & Community Department

>> Previously of Klix Digital AgencyGeneral Manager

>> Currently of InboundIDContent & Information Architecture department

A Dog Person, Tree Hugger, Fail Guitar Student




Social media refers to the means of interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."

Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.

What it social media?

http://en.wikipedia.org/wiki/Social_media


http://en.wikipedia.org/wiki/Virtual_community




http://en.wikipedia.org/wiki/Virtual_network

http://en.wikipedia.org/wiki/Virtual_network

http://en.wikipedia.org/wiki/Andreas_Kaplan






http://en.wikipedia.org/wiki/Web_2.0

http://en.wikipedia.org/wiki/Web_2.0

http://en.wikipedia.org/wiki/User-generated_content

http://en.wikipedia.org/wiki/User-generated_content



What it social media Marketing?

“ “Wednesday, May 14, 14

What it social media Marketing?

“ “Social media marketing refers to the process of gaining website traffic or attention through social media sites


Sounds simple enough!


Sounds simple enough! Let’s fix that.



Meticulous Planning & StrategyDevelopment of a Why, Who, What,When, Where and How




A clear Objectives thatis measurable & actionable




A clear Objectives thatis measurable & actionable The Where


Bottom Line,

it’s still Marketing


Social Media Marketing Strategy


Be a good listener, know your audience. Tap to audience conversation online


Online Research based on keywords, hashtag or mention


IPB on twitter


IPB on FB


IPB on Google


Learn about the social life of our audience


Use Monitoring tools


Enhancing Brand Awareness

Extending Public Relation

Building a community of advocates

Driving sales & leads

Managing brand reputation

Extending CustomerService

Facilitate research& development


Example


Official information channel to increase reach impact


As customer service channel & Communication between communities


To inspire, build credibility & strong conversion channel with audio visual

content


Build strong engagement with UGC (user generated content)


Amplification Channel


To build strong relation with bloggers and content amplification channel with

news value


Education channel, credibility building & idea sharing


What’s NextCALL TO ACTION

Who?How?

When?How Much?

SECONDARY MESSAGE

Why?What?

PRIMARY MESSAGE


Content

We are the best choice for agro innovation education

What to Say

Tone

Positive Casual Informative

How to Say

Role

Motivator Adviser

Relationship

Example


Internal Team


Combination


Create a list of search terms that identify social media content that is relevant to you.

Identify important sites that need to be covered

Deploy suitable tools to monitor

Decide on monitoring timeline

1 2 3 4


Manual!search.twitter.com !

facebook.com/search!searchinstagram.com!

Kaskus Search!others!

Automated!Tweetdeck!

TrackUr!SocialBakers!SharedURL!

Hashtracking!JamiQ!others!

Advance! (Automated &

Managed)!Hootsuite!NoLimitID!

MediaWave!Radian6!

Brandtology!SproutSocial!

Sysomos!others!

Monitoring Tools


Summary


Thank You


social media 101...brand awareness extending public relation building a community of advocates...

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