social media 101 - north shore sustainability partnership - june 26 2014
DESCRIPTION
Social Media Discussion about the evolution of social media, meeting the key social media players and how to build a social media plan.TRANSCRIPT
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Social Media 101
Jeannine O’[email protected]
www.jeannineoneil.com
Nor th Shore Sustainability Par tnership
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• Definition of social media/inboundmarketing
• Evolution of social media• Meet the Key Players• How to create a social media strategy
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Social Media (For Business/Organizations)What Is It?
Traditional Media(Outbound Marketing)
Social Media(Inbound Marketing)
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Social Media (Inbound Marketing)A way:• To build relationships• Get to know your audience• Create conversations by talking & listening to your
audience.
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Social Media (Inbound Marketing)
Channel for:• Communication• Information• Customer Service• Advertising/Marketing• Word of Mouth Marketing
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www.jeannineoneil.com
Social Media (Inbound Marketing)
Channel for:• Communication• Information• Customer Service• Advertising/Marketing• Word of Mouth Marketing
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Social Media (Inbound Marketing)
The Key to SocialMedia Marketingis Engagement.
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Social Media – What Is It?
Any online technology that people use toshare content, opinions, insights, experiences,perspectives & media. (Merriam Webster)
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Social Media – What Is It?
Any online technology that people use toshare content, opinions, insights, experiences,perspectives & media. (Merriam Webster)
REAL people, REAL interactions, in REALtime.
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www.jeannineoneil.comSource: http://avalaunchmedia.com/history-of-social-media/Main.html
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Evolution ofSocial Media• E-mail• Blogging• Social Networks• Single Use
Social MediaApps
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Facebook is the BackyardCookout of Social Media.
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Twitter is the Newsroomof Social Media.
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LinkedIn is theNetworking/Cocktail Hour
of Social Media.
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Google+ is the New NextDoor Neighbors.
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YouTube is the Televisionof Social Media.
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Foursquare is theBusiness Directory or
Phone Bookof Social Media.
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Instagram is the PhotoBooth of Social Media.
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Vine is the America’sFunniest Home Video of
Social Media.
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Pinterest is theInspiration Notebook of
Social Media.
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Snapchat is the In storeFlash Sale of Social
Media.
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Blogging is theSoapbox of Social Media.
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How to Deal with Social Media Overload
• Plan• Prioritize• Assign Tasks• Manage• Measure• Repeat
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Create A Social Media PlanWho is your audience?
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Create A Social Media PlanWhich platforms are they on?
• Research targetaudience activity OR
• Take your customer listand start lookingfor them.
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Create A Social Media Plan - Prioritize•Which platforms makes most sense for you to beon?
•What is the purpose of being on each platform?• Define different purposes.• Set goals.
•What will be your Brand Voice on each platform?
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Create A Social Media Plan - Prioritize• Build your presence on
your current platforms.• Create a presence on
new/missing ones.• How will your accounts
play off one another?• Think about content
creation.
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Create a Social Media Plan - Manage• Editorial Calendar (Monthly/weekly
themes/season/events).• Create a posting schedule.
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Create a Social Media Plan - Measure• There are tools to watch your conversations and
pull reports to keep you on track.• HootSuite• Google Analytics• Facebook Analytics• TweetDeck• Iconosquare
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Create a Social Media Plan - Repeat• By listening to your audience• Watching where they are most engaging• Learning what kind of information is most
appealing to them• Monitoring the conversations• Measuring the analytics…
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• Build relationships with clients/customers/otherorganizations.
• Create two way communication with yourcustomers.
• Share your stories.• Building a community.
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Don’t Forget toConnect On Social!