Social Media 101 Visit Estes Park Tourism Summit

The Power of Facebook

• 700 million daily users, 150 billion friend connections, and 25% of Facebook users check their account five or more times a day

• In an average week more than 645 million views of local business Facebook pages and over 13 million comments

• 33% of millennial consumers say they would more likely buy from a company if it has a Facebook page

*startupsavant.com, 2014

*Iwebexpert.com, 2013

Getting Started

• Create a Personal Profile • Create a Facebook Business Page

Getting Started

• Fill out the Additional Details!

• Business Description• Website• Unique FB URL• Consistent Usernames• Profile Picture• Add to Favorites• Reach More People?

Administration

• You are an admin by default• Can have as many admins as you need

• Assign admin roles • Manager - The manager can manage admin roles, send messages and

create posts as the Page, see which admin created a post or comment, create

ads, and view insights.

• Content Creator - can edit the page, send messages and create posts as

the Page, see which admin created a post or comment, create ads, and view

insights. The content creator cannot manage admin roles.

• Moderator - The moderator can respond to and delete comments on the

Page, send messages as the Page, see which admin created a post or

comment, create ads, and view insights

• Advertiser - can see which admin created a post or comment, create ads

and view insights.

• Insights Analyst - can see which admin created a post or comment and

view insights.

Now What?

Start Populating Your Page

• Tone & Voice • Keep it business, not personal

• Populate with posts & photos before gathering followers• Cover Photo

• Like Other Business Pages

• Add Photo Galleries• Wildlife on Property• Interior of Business• Estes Park Photos• Food Pics• Room “Tours”

New Photo 

Delete This 

Change This 

Change This 

Did we mention?

• Make sure all business details are filled out!• Stay consistent, find what works

Invite Your Friends!

• Now that you have filled everything out and have posted a few ‘updates’, you can invite your friends to ‘like’ your page! You should also go back and invite your email contacts to ‘like’ your page now too.

Promote Your Page! Online & Offline

• At your business (menus, receipts, etc.) • In your email newsletters • Engage with other businesses posts• Promote your page with advertising dollars

Monitor Your Success:

• Set Goals • It’s important to know if you have been

successful marketing or not • Facebook Insights

• Helpful tool to track the performance of your page.

Engage Your Audience

• Talk to Them! • Ultimately, it’s your audience that will help your business page get

the attention it needs. Every like, comment, message, post, and share by your audience will help you reach more people

Get the App:

• Facebook Pages App• Set Up Notifications

Continue Learning:

• SocialMediaToday.com• SocialMediaExaminer.com • Follow Facebook for Business • When in doubt, Google!

Thank You!

Kellen ToulouseDigital Communications Manager

ktoulouse@visitestespark.com970-586-0500