Social Media 101SAHAR CONSULTING

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Social Media 101Social Media 101

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Little HistoryLittle History

A conversation is going on in an executives’ meeting:

• We can’t allow the employees to do this

• We will loose control of our brand

• Employees will take time from their work

• Legal implications of the FDIC regulating communications- Legal liability

What are they talking about?

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Is it ?Is it ?

• Facebook?

• Blogging?

• Twitter?

• Linkedin?

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??

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WRONG

AnswerAnswer

• It was a 1997 conversation is about

“Using Emails”

• Nowadays we are totally dependent on Emails that made faxes and writing memos almost obsolete, Social media is currently is decreasing our dependency on Emails.

• Emails were considered a fad, waste of time, only for college students then, exactly like social media is considered now

• Email is a social application a way to distribute scams &pornography, but we learned to sift through it- sounds familiar about Social Media?

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Outbound VS Inbound?Outbound VS Inbound?

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What is Inbound MarketingWhat is Inbound Marketing

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Rethinking MarketingRethinking Marketing

Outbound Inbound

Telemarketing SEO/ SEM

Tradeshows Virtual tradeshows &

Blogs

Direct Mail Social Mail 2.0

Cold Calling Social Calling 2.0

Email Blast RSS feeds/ alerts

Print adsTC/Radio ads

Free tools/ trialsViral campaigns

Interruption Permission9

Broadcast Social Media

Brand in control Audience in control

One way delivery 2 way communication

Repeating the message

Adapting the message

Focused on brand Focus on adding value to audience

Educate Influence/ Involve

CO creates content

User create content

Push Pull

What is Social MediaWhat is Social Media

• Social Media is about 2-way conversations to facilitate continuing dialogue & communications with intended audience.

• Social Media includes: Search Engines, Social Networks, blogs, Vblogs, micro-blogs, message boards, IM, webcasts, Email, podcasts that allows community interaction using web 2.0

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Social NetworksSocial Networks

• Social Networks are Online meeting places that allows consumers, influencers to create, share, interact with& build content

• Examples: Flickr, Youtube, Linkedin, Facebook, Twitter, Amazon, Technorati, Wikipedia, Digg, newsvine

• Social Networking is like a live Cocktail Party with no constraint of time or place

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Statistics from Compete.comStatistics from Compete.com

• 22% would read or write a product review online or in a blog

• 39% subscribe to an RSS feed

• 45% visit social networks to find out about product sales or discounts, also 45% have started their own blogs & 73% of active online users read a blog

• 47% will go to social networks to download a free gift or coupons

• 55% upload photos online

• 57% joined Social Networks

• 83% watched videos onlineSAHAR CONSULTING

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Why should you care?Why should you care?

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Conversations Groups Communities

Are taking place right now online either we like it or not. Not getting involved is like burying our head in the sand, and can cause irreparable damage to our brands

Social Media LandscapeSocial Media Landscape

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14It is very noisy

Social Media landscapeSocial Media landscape

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I- Communications:

Blogs, Micro-blogs & Social Networking, Google, Yahoo

Social Media landscapeSocial Media landscape

II- Collaboration:

Social Bookmarking & discussion forums sites

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Social Media landscapeSocial Media landscape

III: Multi-Media sites:

Multi-media sites to share Photos& Videos- In real-time as well

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Social Media landscapeSocial Media landscape

IV: Entertainment/ Virtual sites:

Virtual worlds, Games, online gambling& Harry Potter World

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The 3 social networks mostly used

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Linkedin

Facebook

Twitter

Linkedin

• Linkedin is the only professional based network• It has almost 49 millions members worldwide, 50%

in the United States• Average income on LI is $109,000.00• Fortune 500 companies are on LI• Decision makers and CEOs are on LI• Connections are 1ry, 2ry and 3ry• Establish yourself in the Q&A forum/ groups

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LinkedinLinkedin

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Ways to maximize usage of LI:1.Fill you profile properly2.Upload your picture3.Get 3 recommendations4.Use the event applications5.Use the box.net application6.Upload samples of your work7.Use Keywords for SEO8.Use the updates 9.Connect to your blog10.Establish yourself in the Q&A forum11.Share in the groups section you are allowed to join 50 groups at any one time12.Connect with people

FacebookFacebook

• FB is the 5th most popular site on the Social networks

• It has 110M active users

• #1 Photo-sharing site

• 6M active groups

• The highest ranking Fan pages are: Obama, Nutella, Dr. House & Twilight

• Business pages exist/ Ads

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Twitter Twitter

• Is a micro-blogging site 140 characters

• It is updates about “What are you doing now” n real time

• Its flexibility lies in the capability to update status from the web, IM or Cell phones

• Its traffic increased 800% in 1 year

• 4M active users

• Was used by news media during Iran Elections

• Obama, white house, WN, JetBlue use TwitterSAHAR CONSULTING

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Why Social Media mattersWhy Social Media matters

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Why Social Media MattersWhy Social Media Matters

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Compete.com statisticsCompete.com statistics

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Expansion of Social NetworksExpansion of Social Networks

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Demographics of Social NetworksDemographics of Social Networks

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Jump of users ages 70+•70-74 Years: 26% (05)- 45% (08)•75+ Years: 17% (05)- 28% (08)

How can business be a part of thisHow can business be a part of this

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1- Identify:Your audience, your key influencers.Protect against brand hijacking 2- Listen:Use Google alerts, RSS feeds, Twitter, Email analytics, Social buzz, Backtype, Trenderr, Board Reader

How can business be a part of thisHow can business be a part of this

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3- Engage:•Comment on Blogs& Articles•Add to groups on Facebook/ Yahoo•Offer specials/ promos on FB/ Twitter 4- Promote:After establishing relationships, PULL your audience to your services by constant new and relevant fresh content

In SummaryIn Summary

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NETiquettesNETiquettes

• Social Media is a 2 way street

• Politeness

• Transparency

• Authenticity

• Virtual friends can be leveraged

• Always add value

• Build relationships/ strengthen connections

• It is here to stay

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Social Media 101Social Media 101

Prepared by Sahar Andrade

SAHAR CONSULTINGSAHAR CONSULTINGWhere Excellence Is PreferredWhere Excellence Is Preferred

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