social media 101 session at tdu 2013
DESCRIPTION
This session was presented by Kayla Patterson & Daniel Bullins at TDU 2013 in Las Vegas, NV.TRANSCRIPT
TDU 2013
Presented by:
Daniel BullinsMarketing Assistant, Terra [email protected]@daniel_bullins
Kayla PattersonGoMedia Coordinator, [email protected]@kaylapatt
Social Media is where your audience is!
Over 1 billion users
>80% of America's top colleges use social media in their recruiting process
23% of users login 5+ times per day
Over 200 million active users
Over 400 million tweets daily
60% of brand followers were likely to refer the brand to a friend
Terra Dotta chose to make social media a priority because…
Why Social Media is a Priority
– Technology Breathes Technology– It’s the latest marketing revolution
Profile Optimization– Profile & Cover Photo– About Box & App
Thumbnails
Content Types– Photos & Videos– Status text• Open Questions• Quotes
– Articles & Blogs– Events
Formatting Posts
Quantity & Timing of Posts– 2-4 Posts per day– Mealtimes– Time Zones
Management Tools– Hyper Alerts– Facebook Scheduler
Profile Optimization– Profile Photo,
Background, Header Photo
– Description
Search & List Functions– Keyword searches– Public vs. Private
Lists
Types of Tweets– 140 characters– ReTweets– Mentions/Replies– #FollowFriday– Direct Messages
Quantity & Timing of Tweets– Average per day: 22– Optimal Times– Auto-scheduling
Management Tools– HootSuite– TwitCleaner– Tweriod
• Social Media & Inbound Marketing Blogs/Sites– Mashable– HubSpot– Social Media Examiner
• GoMedia eBook• Reference Terra Dotta as
an example