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© 2012 Dorien Morin-van Dam Social Media 101 Hands On Networking Myrtle Beach

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Social Media Lingo: The basics of Facebook, Twitter & LinkedIn. A monthly educational series taught by Dorien Morin-van Dam Social Media Manager, Consultant and Trainer at More In Media. Available to the community as well as to HONMB members at a discounted fee, each month is a different class specific to a social media platform or topic.

TRANSCRIPT

Page 1: Social media 101   social media lingo

© 2012 Dorien Morin-van Dam

Social Media 101

Hands On Networking Myrtle Beach

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© 2012 Dorien Morin-van Dam

Starting Off

We recommend:

1. A good website2. A Facebook Page3. A Twitter Account4. A LinkedIn Account

…to start with. Add more platforms as you get more comfortable with social media.

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© 2012 Dorien Morin-van Dam

Your online traffic pattern

Will look like this:

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Traffic

OpenOpen

OpenOpen

OpenOpen

FacebookFacebook

TwitterTwitter

LinkedInLinkedIn

YOUR WEBSITEThis is where

you make your sale

YOUR WEBSITEThis is where

you make your sale

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© 2012 Dorien Morin-van Dam

If you do not have a website (yet)

But you do have a Facebook Page and other social media platforms, your traffic pattern will look like

this:

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© 2012 Dorien Morin-van Dam

Where do you make the sale?

Facebook Page

Twitter

LinkedIn

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Social Media

First Thing isSetting Goals!

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Find your WHY

Examples of Goals:

You want more salesYou want more customersYou want more exposureYou want be an expertYou want to be known/famousYou want to expand your audience

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You’ve got a goal?

Now you need a strategy!

Just like planning out your business goals in a business plan, you need to plan out a social media strategic plan for you social media goals.

That’s another workshop…;) -> 9/20

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© 2012 Dorien Morin-van Dam

Today’s Mission:Getting you

“READY-TO-ENGAGE”

SOCIAL MEDIA LINGO

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3 sections

1. Facebook2. Twitter 3. LinkedIn

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Purpose

WEBSITE• Be Found• Information• Make Sale

FACEBOOK• Develop Relationships• Networking• Show Expertise

TWITTER

•Information Gathering

•Information Sharing

•Traffic to Website

LINKEDIN

•Online Resume and Address book

•Establish Expertise

•Professional Networking

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© 2012 Dorien Morin-van Dam

Facebook LINGO

Please go to you Facebook Profile

facebook.com/honmb

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© 2012 Dorien Morin-van Dam

Tagging!

‘@’ and a ‘name’ will tag a person

‘@’ and a ‘Facebook Page’ will tag a business

Tagging creates DIRECT CLICKABLE LINKS and NOTIFIES the tagged person or business

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© 2012 Dorien Morin-van Dam

When you tag yourself or your Facebook Page

‘It’s like giving your business card to someone!’

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COVER IMAGE

If you own a business, why not use your personal profile to tell your friends about it?

@Tag your own business. In the ‘about’ section, list and @tag you Facebook Page and it will become a clickable link.

You logo will look nice up there, too!

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Profile vs. Page

Facebook Profile is for you personally.Only one profile/person ever!Create relationships: people can ‘friend’ you.Engage in Facebook Groups.

Facebook Page is for your business.You can have multiple pagesCreate professional relationships: people have to

‘like’ your page.Engage on your page and use ‘Insights’ for traffic

and user data!

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Facebook Page CoverSize: 851x315

MAY NOT CONTAIN:• Price or purchase information, such as "40% off"

or "Download it at our website"• Contact information, such as web address, email,

mailing address or other information intended for your Page's About section

• References to user interface elements, such as Likeor Share, or any other Facebook site features

• Calls to action, such as "Get it now" or "Tell your friends"

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© 2012 Dorien Morin-van Dam

Posts

• Images (your own)• Links (blog posts, articles, websites)• Videos (think YouTube)• Ask Questions• Quotes• Give Tips• Share from others

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© 2012 Dorien Morin-van Dam

Twitter LINGO

Please go to your Twitter Account

twitter.com/honmb

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Profile Info

• Use all 160 characters• Use key words• Link to your website• Upload an image of you• Do not protect your tweets if you are a

business!

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‘Talk’ = tweet

When you have something to say on twitter, you tweet.

Everyone who follows you CAN see it.

Retweet (RT) is when you copy what someone else said. It’s a compliment when someone retweets you. So retweet others to compliment them.

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Home = see tweets of all those you follow

@Connect = people talking to you#discover = search

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Direct Message

To talk with someone who is following you.

If you have not followed them, you can NOT DM.

We seldom use it.Automated DM’s are frowned upon.

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Tweets

• Ask questions• Reply to questions• Your Website link• Your Blog link• Your Facebook Page link• Quotes (people love to Retweet=RT those)

140 characters!To shorten links, try tinyurl.com

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# Hashtags #

• Our hashtag is #honmb• If you type #honmb in the Twitter

search, ALL tweets with the hashtag come up

• Try this for your industry to find conversations.

• Develop a #hashtag for an event or business and ASK for people to use it.

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© 2012 Dorien Morin-van Dam

LinkedIn LINGOPlease pull up your

LinkedIn Profile

Group Name: Hands-On Networking Myrtle Beach

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LinkedIn Profile

• Upload an image of YOU, not your logo• Fill in all possible fields• Add your education• Add your work experience• Add your volunteer work• Add special skills• Link to your twitter, website, Facebook

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Connecting/Contacts

• First find those you already know with LinkedIn search

• Use your email contacts to find more connections

• Join Groups and connect with members• Ask for an introduction

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Post/Share an Update

• Share your own blog posts• Share other blog posts and articles• Ask questions• Give Tips• Talk about professional events you

attend

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Recommendations

• Offer to write one for a colleague, friend, fellow networker, business associate, current or former employee… anyone who you would recommend to a fellow business owner.

• Ask for recommendations from those you’ve done business with. You’ll approve them before they are published.

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Group Benefits

• You can ask to connect with ANYONE in a group without having to know their email address

• You can share your expertise and offer help

• You get to know more experts in your field

EXPAND YOUR PROFESSIONAL NETWORK!

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Q &A

We are ready!

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Check us out!And consider joining us as a

member

honmb.com

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Our Mission

The mission of Hands-On Networking Myrtle Beach (HONMB) is to foster social media growth and engagement amongst local professionals and business owners and to connect via various social media platforms. We offer each other social media education, support, advice, and guidance by online engagement in an encouraging and positive way. We strive to keep our economic activity as local as possible to benefit our members and our online community.