social media 101: social media your new business card - getting started with wordpress
DESCRIPTION
This seminar covers the basics you need to create the a WordPress hosted blog. The hub of your social media network. The topics include:Choosing a Domain User Profile NameWordPressChoosing a Hosting CompanyInstalling WordPress with Blue HostPress ThisTRANSCRIPT
Social Media is Your New Business Card
Session 1
Getting Started
www.artizondigital.com503.213.4480
Social Media Overview
Domain-User Profile Name
Your username/profile and domain/website name are your social media networking “brand”.
Your domain name is your web address: rosecitycre.com - the .com stands for commercial business.
Your username/profile name is your identity in the social media networking community.
Careful selection of both increases your presence in Google search results and in the social media network.
Domain-User Profile Name
Domain Name Basics
• Brainstorm for 5 top keywords that people would search to reach your website.
• Do a Google search on yourself. Also search your top keywords.
• Keep your domain unique, short, easy to remember and type – don’t use hyphens1031 Guru – Google search this for Bob Nelson
• Name your site after your domain
Profile Basics
• Choose a profile name to use across all your social networks – your social brand
• You can get an SEO trifecta if your profile name, domain name and blog title are all the same.
• Choose a easy and memorable name:Craig Johnson CCIM
• Use a professional looking self-photo
Profile Basics
• Create a short but detailed profile description highlighting you and your business.
• Fill in all the available fields – many of these fields are searchable with both the site and search engines.
• Include your blog/website links
Use these tools to check availability of usernames and domain names.
Username Check
http://www.usernamecheck.com
Instant Domain Search
http://www.instantdomainsearch.com
Domain-Username Tools
WordPress
• Zero cost – open source softwarehttp://wordpress.org
• Over 25M users including CNN and the New York Times
• Search engines love dynamic content
• Huge online resources including: tutorials, plugins, and themes
• Update social media network by simply posting to your site.
Choosing a Hosting Company
Bluehost hosting is $6.95 per month and includes: one free domain, great customer service and easy Wordpress installation.
From: LinkedIn WordPress User Group Topic: Best Hosting Sites for WP?
http://www.bluehost.com/track/artizondigital
Installing WordPress
Bluehost makes installing WP easy and fast with Simple Scripts. Follow this simple tutorial from the helpdesk or have tech support walk you through:
https://www.bluehost.com/cgi/help/wp_install
Press This
Make a post in less time than it takes to drink your morning cup of coffee with automated blogging from your web browser.
Make Use Of Tutorial for installing and using The Press This Bookmarklet:http://www.makeuseof.com/tag/automate-blogging-tasks-with-press-this-for-wordpress
Prep Work for Session 2
• Secure/select your domain and user name
• Set up your hosting
• Install WordPress
• Join the LinkedIn, Facebook, and Twitter communities
• Make a post with Press This
Session 2Connecting Through WordPress
• WordPress walk through
• Connecting through WordPress to your social media community.
• Make search engines love your posts.
www.artizondigital.com503.213.4480