social media 101 workshop
DESCRIPTION
Find out about who's using social media, why and how you can take your business social.TRANSCRIPT
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• Years to Reach 50 millions Users: • Radio - 38 Years • TV - 13 Years• Internet - 4 Years
• Facebook added over 200 million users in less than a year. It’s the third largest country in the world.
Source: www.socialnomics.com
Facts to Consider
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• 95 million Tweets per day – Jan 2011
• 175 million Twitter users Worldwide – Jan 2011
• Over 500 million active Facebook users – Jan 2011
• 2 billion videos watched a day on YouTube – Jan 2011
• Average age of users in the US – 35
• Average income of users in the US $68,700
Sources: twitter.com | Facebook.com | YouTube | Source Marketing Profs Research Spotlight Twitter 2010
Who’s Gone Social?
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So What Does This Mean?
Twitter users not only have influence but they have buying power.
If you’re not there, you’re missing out.
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• 79% of consumers who follow brands are more likely to recommend a brand.
• 67% of consumers are more likely to buy brands after becoming a follower.
Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia
What’s the impact on Business?
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Customers are changing the way they buy.Businesses need to change the way they sell.
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What’s the impact on Online Ads?
Click Through Rates:
• Twitter - 40.1%
• Facebook - 24%
• Email - 15.2%
• Banner Ads – average 0.3%
Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia
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When it comes to social money cannot be the goal. It is the result.
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Social has Creating a Level Playing Field
t –mobile Dancet-mobile – life’s for sharing
Uploaded: January 16, 2009Views to Date: 26,032,152
Comments: 21,302
Chorus Niagara Flash MobAlphabet Photography Inc.
Uploaded: Nov 17, 2010Views to Date: 30,584,672
Comments: 36,421
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Is there a downside?
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el Gastrónomo Vagabundo
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el Gastrónomo Vagabundo
How are they using social?
Let you know where they’ll beWhat’s on the menuBehind the scenes
Conversations Customer Service
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