social media 201 - microsoft · about linkedin overview. ... 100 million users in the united...
TRANSCRIPT
Dawn Zimmerman I The Write Advantage I June 19, 2014
CRACKING LINKEDINYou have a Profile: Now What?
Headquartered in California.
Launched May 2003.
4,500 members at end of
first month.
Available now in 20 languages.
Accounts for 64 percent of all visits from social media
to corporate websites.
ABOUT LINKEDINOVERVIEW
ABOUT LINKEDINMEMBERSHIP
Spans 200 countries
and territories.
300 million registered
members worldwide.
100 million users in
the United States.
187 million unique
visitors a month.
ABOUT LINKEDINMEMBERSHIP
ABOUT LINKEDINBUSINESS MODEL
Free and paid accounts.
Targeted options for:
Business Leaders
Sales Professionals
Recruiters
More money, more features.
Monthly payment options: $25,$50, $75
Free demonstrations
Free trials
❶ Optimize your presence
❷ Get your intel.
❸ Build strategic connections.
❹ Become a thought leader.
❺ Conduct maintenance checks.
LEVERAGING LINKEDINGETTING BETTER RESULTS
❶Optimize Your Presence
Consider your profile an interactive business card.
Opportunity to tell your story
Elevate your strengths and share your value
Focus on search-ability and key words
Complete profile and set to public.
Provide your email address.
Create custom URL.
Provide website, Facebook and Twitter links.
❶Optimize Your Presence
Essentials:
Descriptive headline
Summary
Skills (at least 5)
Education
Industry
Professional photo
Postal code
Remember: Key words are king.
Next Level:
Gain endorsements
Get recommendations
Highlight awards
Include community
involvement
Join groups
❷ Get Your Intel
Two-part strategy:
Learn about your members.
Identify potential members.
Cold calling is dead.
Be Proactive:
Use InMail to connect.
Track who’s looked at your profile.
Leverage search capabilities.
❷ Get Your Intel
Establish key searches.
Build lists.*
Get search alerts.*
Sign up for lead
recommendations.*
Identify decision makers
and influencers.
❸ Build Strategic Connections
Consider it the modern-day rolodex.
Fill with customers and contacts first.
Search customer connections.
Review secondary connections.
Join relevant groups.
❹ Become a Thought Leader
Become source of information.
Industry insight most desired
Then company news
Selectively choose topics.
How can you deliver value?
Consider your methods.
Status
Private message
Upload presentations
Pulse
❺ Conduct Maintenance Checks
Review sections of your profile for changes and update.
Best opportunities in skills, summary, projects.
Edit endorsements.
You may not want all of them.
• Update your profile picture.
• Keep it fresh and professional.
• Heightens visibility.
• Be Strategic on times.
• Set a schedule to update.
• Set reminder for end of year and before major milestones.
❶ Optimize your presence.
❷ Get your intel.
❸ Build strategic connections.
❹ Become a thought leader.
❺ Conduct maintenance checks.
LEVERAGING LINKEDINGETTING BETTER RESULTS
Q&A
Dawn Zimmerman
The Write Advantage Inc.
Phone: 320.493.0041
Email: [email protected]
Twitter: @DawnZimmerman
LinkedIn: Linkedin.com/dawnpeakezimmerman
THANK YOUHOW TO CONNECT WITH ME