social media 2011: fairfield chamber of commerce
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TRANSCRIPT
Social Media 2011Where are we now?
Where are we going?How can you get there?
Points of View on Social Media Utilization for Companies, Associations and Non-Profits.
Discussion Points
• How is social media moving the meter?
• Has social media reached the tipping point?
• How can social media help your organization?
• Financially
• Outreach
If there is one thing you remember from today.
Parasocial Interaction: One-sided interpersonal relationships in which one party knows a
great deal about the other, but the other does not. The most common form of such
relationships are one-sided relations between celebrities and audience or fans.
Social media can flattens this dynamic!Social media allows you to connect in new ways!Social media lets you schmooze like never before!.
How is Facebook moving the meter?
• 500 million active users. That’s
500,000,000 for those counting at home.
• More than half log in daily. That’s 250,000,000 for those counting at home.
• 8 billion minutes a day are spent on Facebook. That’s 8,000,000,000 for those counting at home.
How is Facebook moving the meter?
• 65 million people “like” something
on Facebook every day.
• There are over 900 million objects that people interact with.
• Average user is connected to 80 community pages, groups and events.
• Average user creates 90 pieces of
content each month.
How is Facebook moving the meter?
• 34% of young women make
Facebook the first thing they do when they wake up, even before brushing their teeth or going to the bathroom.
• 21% of women age 18-34 check Facebook in the middle of the night.
• 63% use Facebook as a networking tool.
How is Twitter moving the meter?
• 105 million registered users.
• 300,000 new users per day.
• 180 million unique visitors per month.
• 37% of active users use Twitter on their phones.
• 600 million Tweets per day.
How is Twitter moving the meter?
• McDonalds serves 47 million
people per day.
• There are 70 million Tweets per day.
How is LinkedIn moving the meter?
• 75 million on LinkedIn.
• A new person joins every second.
• Every Fortune 500 has a page.
How is LinkedIn moving the meter?
• Headhunters love it.
• 45% of people hiring check LinkedIn profiles.
• Jobseekers should love it.• I have 418 connections.• That links me to 4,570,512
professionals.• Know someone who knows
someone.• Event calendar bonanza.
• Great opportunities to ask and answer questions.
How is social media moving the meter?
• Twitter is seeing triple-digit growth.
• Facebook is seeing triple digit growth.
• LinkedIn in seeing 90% growth.
• In America, social networking overall now accounts for 25% percent of all activity on the Internet.
Social Media hasn’t reached its tipping point.
• 36% of people used digital and
traditional sources to get news.
• 39% use solely use traditional sources.
• 9% use solely digital sources.
Social Media hasn’t reached its tipping point.
• 33% use search engines to gather
news information.
• 26% said they read a print publication yesterday.
• 8% of adults under 30 said they read a print publication yesterday.
Why are people fussy about social media?
• People will say bad things about me
• They already are
• You have a power to remedy the situation
Why are people fussy about social media?
• People will say bad things about me. Here are ways to handle it.
• It's been 5+ weeks since @aepohio cut branches down that were lying on our power lines. They still have not cleaned up our yard. Unreal.
• @marksubel Gosh Mark, drop me a note @ [email protected] & I'll put you in touch with someone you can discuss the matter with.
• Just want to say thanks to @aepohio for quickly resolving our concern from last week. Very professional & courteous. Thanks @aepohio
Why are people fussy about social media?
• People will say things that are too private.
• You can create privacy guidelines because you respect people’s privacy.
• You can move the conversation offline.
• You have to monitor your page.
Why are people fussy about social media?
• This will consume my life!!!!
• There are ways to creative a collaborative experience.
• There are companies who can help you and won’t break your bank.
If there is one other thing you remember from this presentation, what is it?
Social media is a valuable tool in any marketing campaign.
It is not the entire toolbox.
How can social media help your organization?
How much is a Facebook fan worth? A social media measurement firm called Syncapse has come up with an actual dollar value. The answer?
An average fan is apparently worth about $136.38.
How can social media help your organization?
Dell is #38 on the Fortune 500 list.Dell is #5 on Fortune’s most admired list in its category.
Dell claims $3,000,000 in added profit directly from Twitter.
How can social media help your organization?
What is the value of your e-mail?What is the value of your phone?
Social Media is a communication platform. It’s return on investment goes well beyond dollars.
How can social media help your organization?
Look how it helped me.
I wouldn’t be here working for The Milenthal Group speaking to you right now were it not for social media.
How can social media help you?
Search Is Changing.
• Social media channels create Google Juice.
• YouTube is a search engine.
• Google Instant reduces search from 10 pages to 5.
Create measurements for success.
• Adding new sponsor relationships.
• Traffic to platforms.
• Better conference attendance.
• Grassroots development.
• Legislative lobbying.
Find ways to engage customers.
• Contests.
• Poll questions.
• Coupons.
• News.
Create a roadmap.
• Develop a schedule to publish content.
• Make sure it’s realistic.
• Follow the map.
Study the map.
• Plan
• Do
• Study
• Act
If there is one thing you remember from today.
Parasocial Interaction: One-sided interpersonal relationships in which one party knows a
great deal about the other, but the other does not. The most common form of such
relationships are one-sided relations between celebrities and audience or fans.
Social media can flattens this dynamic!Social media allows you to connect in new ways!Social media lets you schmooze like never before!.
Thanks for being here.
Phone: 614-429-5907
LinkedIn: http://www.linkedin.com/in/danfarkasinteractive
Twitter: http://www.twitter.com/danfarkas
.