Social Media in 2012: What every business needs to know

25% online time > social media

800 million worldwide

½ US population on Facebook

30 million in Mexico online 90% have Facebook accounts

300 million worldwide

4 million in Mexico

50 million worldwide“early adopters”

1 in 4 smart phones 9 million devices in 2012

Checklist for 2012

1. Create / enhance Facebook page

2. Create Twitter account

3. Build Facebook fan base

4. Add followers on Twitter

5. Post & tweet consistently! Be engaging!

Enhance FB Page

Add fans and engage with your fans• Post photos• Create events• Let them know about your specials• Add online reservations• Change your profile photo monthly

140 characters

at a time

real people

talking about real stuff right now in real time

4 Reasons to Use Twitter

1. It will help you keep up with what people are talking about.

2. It can create traffic for your blog or Website.

3. It requires a very small investment.

4. It can help build your personal

“brand.

How is my account doing?

Building your Base

• Print. Add FB & Twitter accounts

• Promotions. Offers & specials

• Tweet! Send people from Twitter to FB

• Email. Send people to Twitter & FB

• Web. Send people to Twitter & FB

Building your Base

web · social media · seo · consulting

thisweekinsanmiguel.com

@sanmiguelevents

exploreandgomexico.com@exploreandgomex

Shari Reynolds415-115-9117