social media - giievent · 2014-11-21 · 888.409.4418 | february 10-12 execute a holistic approach...

888.409.4418 | www.socialmediastrategiessummit.com

February 10-12

Execute a Holistic Approach to Social through a Competitive Content Strategy, Customer Service, and Engagement

SoCiAl MEdiAStrAtEgiES SuMMit

Planet Hollywood

2015@SMS_summit

Register by

January 9, 2015and Save

$200!

2 // RegisteR > www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit

92% of marketers agreed that social media is important for their business, up from 86% in 2013

Why Should you Be There?

Our Team looks forward to seeing you in Vegas!

JOin uS at Planet hollywood in Vegas for an unforgettable learning experience!A successful social media strategy is more vital than ever.

At #SMSsummit, we put together a program that addresses the toughest challenges marketers are facing in social media marketing, customer service, employee engagement, measuring ROI, and more.This educational experience moves far beyond the basics of social media; you’ll leave with a fresh perspective on the digital marketing landscape, and key strategic insights on how social fits in with corporate objectives.

Network with VPs, Directors and Managers of Social Media, Communications, Digital Marketing, Branding and Business Strategy

80% of marketers indicated that their social media efforts increased traffic.

83% of marketers have integrated social media into traditional marketing activities.**Social Media Examiner

Execute a powerful brand storytelling strategy that has impact

Empower sales and marketing teams to find and cultivate business leads through social media

Capitalize on insights from leading brand case studies across industries

Harness social data & social identity to drive business value and keep your brand competitive

hands-on workshops

interactive learning sessions

7 30

Sincerely,

Breanna Jacobs Summit Producer}


Neal Schaffer, President,

MaxiMizE Your SoCial

Karen O’Brien, Senior Director, Global Social Media,

Western Union

Gayle Weiswasser, VP, Marketing and Social Engagement,

HoMESNap

SPeakerS include:

Michelle Magoffin, Director of Social Media, FarMErS iNSuraNCE

Chad Mitchell, Senior Director, Digital

Communications, WalMart

Gavin Donovan, Senior Social Media Manager,

trENd MiCro

Taylor Reed, Social Media Manager,

trENd MiCro

Mat Rider, Head of Social Media,

doCuSigN, iNC.

Jamie Pappas, Director, Global Brand Communications

& Social Media, akaMai tECHNologiES

Yvette Irvin, Senior Manager, Social Media &

Marketing Innovations, BluE SHiEld oF CaliForNia

Paul Albright, Senior Social Media Marketing Manager,

SaFEWaY

Tracy Hermans, Web Analyst,

WEt SEal

Justin Levy, Director, Social Marketing,

Citrix

Rik Walters, Director of Digital Media,

paCiFiC uNioN aNd CHriStiES iNtErNatioNal

rEal EStatE


SPeakerS include:

Scott MacFarland, Director of Marketing and Strategic

Communication, EaStErN NazarENE CollEgE

Adam Wexler, Founder & Chief Strategy Officer,

iNSigHt pool

Ryon Harms, President,

MaNiFESt SoCial

Tracy Sestili, CEO,

SoCial StraNd MEdia

Matt Hiendl, Senior Director - Social

Marketing, razorFiSH

Pam Didner, Author of the

upcoming book: gloBal CoNtENt

MarkEtiNg

Mallorie Rosenbluth, VP of Client Relations,

likEaBlE MEdia

Corey Padveen, Director of Global Social Business

Strategy, t2 MarkEtiNg iNtErNatioNal

Dan Soschin, VP of Marketing,

tHE ultiMatE MEdiCal aCadEMY

Emily Freilino, Senior Account Manager,

tWittEr

Paull Young, Director of Digital,

charity: water

Craig Lile, Senior Director of Marketing,

raidiouS

Elly Deutch, Associate Director of Digital

and Social, garrEtt popCorN

Bernie Borges, Founder and CEO,

FiNd aNd CoNvErt


agENda kEY: We strive to provide as much information as possible about each session to help you plan your summit experience. Please reference the below agenda key which we have used to categorize sessions.

B2BBuSiNESS-to-BuSiness: B2CBuSiNESS-to-CoNSuMEr: SMBSMall-to-MEdiuM BuSiNESS: CSCaSE StudY:

General summit // WEdNESdaY, FEBruarY 11, 2015

TrAck A: social Platforms - Advanced strategies

TrAck B: Mastering Content Marketing & storytelling

TrAck c: Customer service, engagement & experience

agenda aT a glancePre-summit Workshops // tuESdaY, FEBruarY 10, 2015

9:00 registration, Continental Breakfast, Coffee & tea

11:30 Morning Break

12:00 Networking lunch

3:00 afternoon Break

3:15 Workshop A: Creating Fantastic, Shareable Customer-targeted ContentMike Brown, the BrAinzooMinG GroUP

5:15 Welcoming reception // This reception is for all Summit attendees, speakers, and sponsors to mix and mingle before the summit begins.

6:15 day 1 Concludes

9:30 Workshop A: reputation Management: How to listen & Engage Your Customers while Maximizing Success and Minimizing riskDan Soschin, the UltiMAte MediCAl ACAdeMy

9:30 B2B Workshop B: How to Execute a Cohesive omni-Channel Marketing Strategy Pam Didner, GloBAl Content MArketinG

9:30 Workshop c: Finding the Balance for Best results: organic vs paid SearchCorey Padveen, t2 MArketinG internAtionAl

1:00 Workshop A: Empowering Employees to Help with Brand awareness across Social ChannelsRyon Harms, MAnifest soCiAl

1:00 B2B B2C Workshop B: Social Media tools for Marketers : Where do i Even Start? Adam Wexler, insiGht Pool

1:00 B2B B2CSMB Workshop c: the Non-developer: tips and tricks for Effective Social Media CampaignsTracy Sestili, soCiAl strAnd MediA

da

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ne

8:00 registration and Continental Breakfast

9:00 Welcome and introduction by Summit producer Breanna Jacobs

9:05 opening remarks by Summit Chair Bernie Borges, Founder and CEo, Find and Convert

9:15 opening keynote: the Bigger picture - Social Media’s impact on Corporate identity & influenceSpeaker TBA

10:00 Sponsorship Showcase

10:15 Sponsor Meet & greet Networking Break

da

y T

WO

10:45 How to run a Successful twitter CampaignEmily Freilino, tWitter

10:45 CS B2C increasing interaction with Your Brand through Storytelling as StrategyKaren O’Brien, Western Union

10:45 CS Community Engagement: Creating Content as tasty as BaconMat Rider, doCUsiGn, inC.

11:30 CS Mercedes-Benz Case Study: driving Millenial user-generated Content on instagramMatt Hiendl, rAzorfish

11:30 CS Building a digital Newsroom to drive demand & Stay relevantChad Mitchell, WAlMArt

11:30 CS the Essential pillars of Social and Content Strategy for a Better Customer ExperienceCraig Lile, rAidioUs

12:15 Networking luncheon


General summit // WEdNESdaY, FEBruarY 11, 2015

1:15 optimizing Your Youtube Channel - Creating videos that Stand outPaull Young, charity: water

1:15 B2B B2C SMB top tools for Content Curation & ManagementRik Walters, PACifiC Union And Christies internAtionAl reAl estAte

1:15 CS Customer Service around the Clock - Maintaining Engagement with limited resourcesSpeaker TBA

2:00 Emerging Social Media Channels - leading Brand Case Studies & Success StoriesSpeaker TBA

2:00 B2B B2C Creating Content Your users are Searching ForScott MacFarland, eAstern nAzArene ColleGe

2:00 Creating unique Experiences for Customers across Social Media ChannelsSpeaker TBA

2:45 afternoon Networking Break & refreshments

3:15 B2B B2C SMB Evolving From Social Media to Social BusinessJustin Levy, Citrix

4:00 Closing keynote: the user in the driver’s Seat - key Strategies in Executing a user-Centric Social StrategyRamon De Leon, rise interACtive

4:45 Networking reception // Cocktails and appetizers provided!

7:30 delegate Networking dinners

TrAck A: social Platforms - Advanced strategies

TrAck B: Mastering Content Marketing & storytelling

TrAck c: Customer service, engagement & experience

da

y T

WO

11:00 Conducting an Effective Social Media Corporate Culture auditJamie Pappas, AkAMAi teChnoloGies

11:00 keeping Executives interested (and invested) in Social - through dataPaul Albright, sAfeWAy

11:00 Farmer’s insurance Case Study: Building a Social Strategy that Complies with legalMichelle Magoffin, fArMers insUrAnCe

11:45 optimizing Company departments for Social influence Gavin Donovan, trend MiCroTaylor Reed, trend MiCro

11:45 B2C the role kpis Need to play in Your Social Media StrategyTracy Hermans, Wet seAl, inC.

11:45 CS Homesnap Case Study: using Social Media to lauch a New product - on a BudgetGayle Weiswasser, hoMesnAP

2:15 Fostering Communication and productivity - Social Media gamification in the Workplace Speaker TBA

2:15 CS Moving Beyond the vanity Metrics - Harnessing Social identity to drive Business valueSpeaker TBA

2:15 Staying Sane as a one person Social Media departmentMike Brown, BrAinzooMinG GroUP

1:30 CS Why Social Hr Matters - Finding and developing top talent through Social MediaSpeaker TBA

1:30 B2B B2C Executing a Successful Social Media listening StrategyMallorie Rosenbluth, likeABle MediA

1:30 Health Care gone viral: How to leverage Social in a Highly regulated industryYvette Irvin, BlUe shield of CAliforniA

TrAck A: Company Culture & organization

TrAck B: Analytics, data & roi TrAck c: social Media strategy development

da

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hr

ee

8:30 registration and Continental Breakfast

9:00 Welcome & introduction by Summit producer, Breanna Jacobs

9:05 opening remarks by Summit Chair, Bernie Borges, Founder and CEo, Find and Convert

9:15 opening keynote: Harnessing Social to interact with Consumers throughout the Marketing lifecycleSpeaker TBA

10:00 CS How garrett popcorn Shops Created a Successful global Social Media StrategyElly Deutch, GArrett PoPCorn

10:30 Sponsor Meet & greet // refreshments & Networking Break

3:00 afternoon Break and refreshments

3:15 the Evolution of Social Media in 2015 - How to Future-proof Your Social Media Neal Schaffer, MAxiMize yoUr soCiAl

4:00 Summit Concludes

12:30 Networking luncheon

General summit // tHurSdaY, FEBruarY 12, 2015

Group Discounts of 3 or more: For information about group discounts of 3 or more people and Team learning opportunities for the Social media Strategies Summit, las Vegas, please contact: erika Sievert at [email protected] or 619.810.1935.

Exhibiting and Sponsorship Information: To learn more about exhibiting at this year’s Social media Strategies Summit, Vegas please contact ryan Fleischhauer at [email protected] or 619-810-1928.

Summit Registration Includes: + continental breakfasts+ Breaks - snacks and beverages+ lunches+ networking reception+ access to all presentations, videos, mp3s+ research reports

Caesars palace3570 S las Vegas Blvd. las Vegas, nV 89109

http://www.caesarspalace.com

(702) 731-7110

Flamingo las vegas3555 S las Vegas Blvd. las Vegas, nV 89109

(702) 733-3111

http://www.flamingolasvegas.com

paris las vegas3655 S las Vegas Blvd. las Vegas, nV 89109

(702) 946-7000

www.parislasvegas.com

WhaT are deleGAte netWorkinG dinners and Why ShOuld i aTTend?*

ADDITIONAL REGISTRATION INFORMATION:

ADMINISTRATIVE NOTE:

ACCOMMODATIONS:VENuE 2015 Social media Strategies Summit, las Vegas will be held at:

planet Hollywood las vegas3667 las Vegas Boulevard Southlas Vegas, nV 89109http://www.planethollywoodresort.com/

(877) 333-9474

Attend one of our Eat, Meet & Greet Networking Dinners and take advantage of the opportunity to:

•Advance your personal career & meet valuable business contacts

•Connect with social media professionals that share common challenges

•Share knowledge and best practices with other attendees

•Enjoy a memorable summit experience

* Visit the registration page to review networking dinner options. Please note: Dinners are not included in registration fee; attendee is responsible for all dinner costs.

Room rates if reserved by January 4, 2015

Run of house: $79.00 | Resort room: $199Strip Suite: $399 | Panorama Suite: $599

Room rate if reserved by January 4, 2015: Run of house: $179.00



for cancellations received in writing.

• Four weeks or more prior to the event: Full refund or Full Credit Voucher

• Four weeks or less prior to the event: No Refund; a Credit Voucher minus the $300 cancellation fee

if you do not cancel your registration by the day of the event you will be charged your full registration fee. credit vouchers may be applied toward any future gSmi event within one calendar year of the date of the cancel-lation. if gSmi decides to cancel any part of this event, the company is not responsible for covering airfare, hotel or any other costs. Speakers, agenda, networking and recreational events are subject to change without notice. For more information regarding refunds please contact the cus-tomer service department at: 888.409.4418

sUBstitUtion PoliCy: Substitutions may be made up to the day of the event.

PAyMent PoliCy: Payments can be made by american express, Visa, mastercard, company check (uSd checks must be drawn on a uS bank), or by wire transfer. if registering 2 weeks or less prior to the start of the conference, you must submit your credit card information as a form of payment. if registering more than 2 weeks prior to the start of the confer-ence and payment is not received at the time of registration, a credit card hold will be required to maintain your registration status. if payment is not received 2 business days prior to the conference date, the respective credit card will be utilized as the form of payment. Please make all checks payable to global Strategic management institute. in the memo area of the check please write the name(s) of the Social media Strategies Summit las Vegas registrants(s).

social media - giievent · 2014-11-21 · 888.409.4418 | february 10-12 execute a holistic approach...

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