social media 202 by robin j phillips
DESCRIPTION
Social Media can be a powerful tool for reporters. In Social Media 202, Robin J. Phillips introduces ways business reporters have successfully used Social Media tools as an extension of their beats. She discusses how Social Media has become a rule-changer in some news rooms.TRANSCRIPT
Social Media 202
Robin J. PhillipsReynolds Center for Business Journalism
Twitter:@BizJournalism
facebook.com/BizJournalism
Know what this is? You’re in the right place.
Photo from a rescue ferry
Obama campaign big on Social Media
Celebs drive up the numbers
Rules change
Just because we can…
New, huge and often changing
• Facebook: • More than 400M active users• ½ of Facebook users login daily• Average user has 130 friends• 5 billion pieces of content/weekly• 100 million access FB via phone
New, huge and often changing
• Facebook: • More than 400M active users• ½ of Facebook users login daily• Average user has 130 friends• 5 billion pieces of content/weekly• 100 million access FB via phone
• Twitter: • 105 million registered users• 300,000 new accounts/day• Google, Bing, Yahoo: search Twitter
Evolution of every medium
1. Technicians who invented it, run it
2. Technicians with taste, leverage it
3. Artists take over from the techies
4. MBAs take over from the artists
5. Bureaucrats drive the medium to banality
Evolution of every medium
1. Technicians who invented it, run it
2. Technicians with taste, leverage it
3. Artists take over from the techies
4. MBAs take over from the artists
5. Bureaucrats drive the medium to banality
WHY use it?• Find leads• Find new sources• Crowdsource• Notice trends• Broadcast breaking news • Promote your stories• Grow audience for a blog• Share drafts (really)
Journalists = artists
WHY use it?• Find leads• Find new sources• Crowdsource• Notice trends• Broadcast breaking news • Promote your stories• Grow audience for a blog• Share drafts (really)
HOW?• Be as human as possible• Establish relationships
before you ‘need’ them• Use different tools for
different audiences• Engage, promote others• Integrate blog, social
media, Web site• Experiment, experiment,
experiment
Journalists = artists
What do users want?
• News• Loyalty• Immediacy• Real people• Lack of clutter• Killer headlines• Nut graphs
Snowball fight photo
spread ‘round the
world
Snowball fight Facebook page
lists
lists for beats
Customer service
Employees empowered
Listening campaigns
Tool for reporters
Obama’s visit
Potential source
Economy: Class of ’82 vs. class of ‘09
Reporter searched Facebook
Subjects for story
Search and #hashtags
www.search.twitter.com
Advanced Twitter search
Possible folks for quotes
“Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.”
Story ideas | breaking news | beat checks | brand development
“Twitter is only as good as the people who are on it.”
Immediate | concise | different form of writing | good multimedia tool
“I tweet and retweet high-value news and analysis on the economy, sustainability and urban issues.”
Promote blogs, columns | new trip wire | appreciate the speed
Example of using her followers
Issues to ponder… Ethics
quoting from social mediafairness = do you fan, friend everyone?
Need for speed does urgency help create errors? how to deal with corrections on social media
When do you take the conversation off-line friends, sources In Real Life confirming the identity of SM contacts
Skills Does speed, brevity of SM make you a better or worse writer?… better or worse researcher?
Brief based on Twitter chatter
All about the contacts
Want more? Let me know.Robin J. Phillips, Web managing editorReynolds Center for Business JournalismTwitter: @BizJournalism