social media: a revolution in local government communications?
DESCRIPTION
Examples of social media in use in local government communications, along with a discussion about how social media is changing local government communicationsTRANSCRIPT
Social media: a revolution in local
government communications?
Simon Wakeman
Head of Marketing
our experience
podcasting
• create a new two-way communication channel
for young people in Medway
• get young people actively involved in
producing the podcast
• help the organisation learn about
podcasting as a communications tool
objectives
equipment
• don’t underestimate time investment
• accessibility
• pick the best technology
we learnt…
social networks
fuse medway festival
fuse medway festival
fuse medway festival
• more than just an online billboard
• invest time in interacting
and responding
• need to offer value to community
• need more online/offline integration
we learnt…
microblogging
Medway
Council
100
Medway
Council
RSPB
100
765
Medway
Council
RSPB
SCC
100
765
478
Medway
Council
RSPB
SCC
100
765
478
1243 people
Medway
Council
RSPB
SCC
• to provide interesting content
• to be human
• to monitor and respond
we’re learning…
social media relations
• role of social media
monitoring in issues management
• be ready to engage when appropriate
• how new media can lead old media
we learnt…
• skills required
• team roles and structure
• policies and processes
• social media advocacy
revolution?
• awareness and readiness
• participation
• content creating
• opening up
four steps to getting started
+44 (0) 7771 701902
twitter: simonwakeman
www.simonwakeman.com/psf2009