social media, a strategic competency of cao thang eye hospital, bệnh viện mắt cao thắng
DESCRIPTION
The article features all aspects of social media strategy of Cao Thang Eye Hospital. The integration of those turns Cao Thang Eye Hospital to be one of the most international healthcare providers in Vietnam so far. Website: http://www.cthospital.vn. Director of Business Development and Marketing: Mr Bao Tran Q. He can be reached at [email protected] ok (+84)905-886-086TRANSCRIPT
Social Network’s impacts in EyecareA case study of Lasik.com.vn
Massive number of FBkers
Social Network A two sided blade
GOOD SIDE Satisfied patients
Good credentialBrand promotion
Good reference to expand patient base
BAD SIDEunhappy patients
Te$ at least 10 people abt their negative experience
Share their bad feeling everywhereLightning speed
Cannot control Gossip
ONLINE
ExamplesFacebook thoát khỏi cấm vận tại Trung Quốc [TienPhong] http://www.tienphong.vn/cong-nghe/648331/Facebook-thoat-khoi-cam-van-tai-Trung-Quoc-tpov.html
Facebook nguy hiểm như bom nguyên tử [ThanhNien] http://www.thanhnien.com.vn/pages/20120712/facebook-nguy-hiem-nhu-bom-nguyen-tu.aspx
Mùa xuân trên không gian mạng Ả Rập [CTN TTS] http://truongtansang.net/mua-xuan-tren-khong-gian-mang-a-rap.html
LASIK.COM.VNa community to advocate Lasik and providers in Vietnam
Objectives - Education
Benefits of Lasik
Pre and post care activities of Lasik
Latest development of Lasik
Established providers
Objectives - Advocacy
Promoting established providers’ brand
Handling patients’ online argument and feedback
THE CAKE IS BIG ENOUGH FOR ALL PLAYERS
By countries10 recent days
By cities10 recent days
Demographics
54% 46%
Nữ Nam
9%13%
16%
34%
28%18-2425-3435-4445-54Others
3%
63% 2%
30%
2%Cần ThơHà NộiHải PhòngTPHCMĐà Nẵng
SIZE (with other eye care sites)
Site name URL Articles indexed by Google
Lions Eye Institute lei.org.au 221
Singapore National Eye Centre snec.com.sg 1170
Wills Eye Hospital willseye.org 7240
Lasik Forum Lasik.com.vn 444000
SIZE (compared with major news portal in Vietnam)
Site name URL Google results
Người Lao Động nld.com.vn 421,000
Lasik forum lasik.com.vn 444,000
Dân Trí dantri.com.vn 667,000
Thanh Niên thanhnien.com.vn 839,000
Impacts of FB
30 minsfor an article
37000 daysfor 444K
101 yearsfor 444K
Impossible without FACEBOOK
Proposal for Lasik.com.vn
A trust-worthy site to list all Lasik providers and doctors
Promote latest refractive correction methods and corresponding providers.
Two-way interactions:
Potential clients/ patients inquiry
Providers/ doctors address patients’ questions.